When marketing and promoting your business, there are a lot of different avenues you can choose. With everything from business cards to paper flyers, there are plenty of ways to get your company information out and into the hands of people who need it. With booklet printing, you can take your marketing and promotion to the next level. Even for personal use, booklets can be a wonderful way to express yourself and serve your goals, no matter what they are.
Booklet Printing for Business Use
Booklets for business are a wonderful investment that can yield great results. By organizing your information and creating a unique design with high visual appeal, you can get more people interested in your company. Here are a few ways you can use booklet printing to boost your business.
Create a Catalog
If you sell a lot of products, you need a way to promote your best items and announce any sales or specials going on. The easier it is for people to find what they want, the more likely they are to move and make a purchase. You can create a booklet that showcases your products, gives a description of them, and tells shoppers where and how they can buy them.
Showcase Your Business Plan
Business plans can be a little underwhelming. But a booklet can help yours stand out among the competition and give your business a leg up. By presenting your information in an organized and appealing way, you show that you are dedicated to doing a good job and building your business in any way possible. This can make it much easier to get projects approved or secure investors.
Show Off Past Events
If your company does a lot of events, trips, or other festivities, it can be helpful to create a booklet that shows off all the ones from the past. Putting photos, testimony, and information together creates an informative booklet that can help make planning and securing future events more streamlined. While you can’t show what a future event will look like directly, you can compare it to the past and help people decide that it will be well worth it to come and support the event.
Photo by Nik on Unsplash
Booklet Printing for Personal Use
Businesses aren’t the only ones that can benefit from a well-put-together booklet. With the right creative eye, any personal project can become even more special in booklet format. Here are a few ways you can use booklets for personal and creative needs.
Create a Permanent Scrapbook
Paper scrapbooks can be great, but the decorations and photos do run the risk of getting ruined or falling apart. Putting everything into a digital file and printing it, however, can help keep your memories safe. You can still design your pages to match your personal style, but instead of a bulky and delicate scrapbook, you have a sturdy and easy-to-store booklet with all the same ideas and creative touches.
Make a Personalized Gift
Booklets of any type and kind can make for wonderful, personalized gifts. You can make booklets of photos, stories, poems, or anything else that helps show someone how you feel about them. Use them as party favors at weddings or as surprise gifts at family gatherings to bring everyone closer together.
Showcase Your Art
If you’re an artist, having a portfolio to showcase your work can be a great way to not just get your name out there but to turn your personal projects into professional ones. By putting your artwork together into a booklet, you can have a portable portfolio on hand at all times. Now, whenever someone asks to see your work, you can quickly and easily show them your talent.
How to Get High-Quality Booklet Printing
With the right design, booklets can give a boost to any professional or personal project. But a good design doesn’t always guarantee a good print. If you don’t properly format your booklet files before printing, you can end up with a low-quality product. So, before you send your files to the printer, be sure to check the following settings.
Bleed and Margin
Filling content out the edge of the page can seem like a great way to use up all the space. But there’s a small margin of error that can occur during the cutting process that causes the pages to shift slightly. This shift could result in your images or text being cut off, losing valuable information. To avoid this, make sure you include a ¼” bleed area on each page and avoid putting any important design elements outside of the safe zone.
Color Spectrum
Most image editing software will default the color spectrum to RGB (red, green, blue) because that’s how computer screens filter colors. But printers use the CMYK (Cyan, Magenta, Yellow, Black) ink colors instead. If you send a file that was colored using RGB, you’ll end up with different shades and hues than expected. This can ruin the look of a booklet. Make sure you switch to CMYK, adjust the colors to match, and print a test page. It will help keep your colors vibrant.
DPI
The DPI (dots per inch) contributes to the overall quality of images and text printed. The higher your DPI is set, the more crisp and clear your booklet will print. Set your DPI to a minimum of 300 and use higher-quality images on each page. This will help you get the best booklet for your projects.
Where to Find Booklet Printing
If you want to create a booklet for your next creative project or business venture, trust Guru Printers to get the job done. We pride ourselves on providing high-quality booklet printing and other printed products that help support goals, both professional and personal. If you’re ready to get started, you can start filling out our online booklet printing order form. Need help with your order or want to hire our in-house designers? Give us a call at (213) 371-9412 or send an email to [email protected].