A growing body of research evidence shows that vision is the most powerful human sense. People usually rely more on their sense of color to make decisions, especially purchasing a product or service.
Therefore, color copies are an excellent way to grab your employees, stakeholders, and customers’ attention. Unlike other forms of marketing, such as black-&-white copies, color copies can increase your brand identity.
It also boosts your business recognition and improves your business’s overall bottom line. Today’s article will highlight the benefits of color copies for your company, tell the difference between DIY and professional printing, and discuss other essential details. Read on!
Benefits of Color Copies for Your Business
Numerous marketing reports and studies highlight those prospective and existing customers understand a business message efficiently and quickly using color copies compared to marketing your products or services via black-&-white documents. Let us delve into details.
Grab’s Customer Attention
Consumers say they are more likely to attract to a piece of colorful mail than one with a single color. Prospective and existing customers prefer printed materials in color, increasing the likelihood of reading the material.
Color copies can grab consumers’ attention, whether you use flyers, brochures, door hangers, or any other marketing material to get across your business message. Guru Printers has been in the business for years, innovating consistently in color copies for marketing materials.
Boost Sales and ROIs
Color copies of your marketing materials can save money and streamline your business strategy, boosting the sales volume. The color application of your market materials can increase sales by 80%.
So, instead of using black-&-white copies to save money, the researchers at Loyola College recommend color copies to boost your sales and returns on investments. Guru Printers has installed the latest machines to print color copies based on your requirements. We do not compromise on color quality.
Improve Brand Reputation
When you choose a unique color or multiple colors to represent your brand, you can leverage those colors and print copies of marketing materials. You can send the printed materials to your customers and promote your brand.
According to Guru Printers, choosing the right colors for your brand and maintaining consistency are vital for your brand. According to the U.S Postal Service, use colors that represent your company, logo, and other brand elements throughout your printed materials.
The same is true for color copies. When customers see your brand elements, including your logo, in full color, they become more familiar with your business and seek information about your company, products, or services. Bear in mind that brand reputation is directly proportional to increased sales and boosted revenues.