Running a business takes a lot of work, and if you aren’t promoting your goods or services properly, it can feel like work wasted. With Los Angeles booklet printing, you can quickly and easily distribute a lot of information to a lot of people. Whether you’re sending booklets out to your mailing list, handing them out at conferences, or selling them at events, they can do wonders for your marketing and sales.
How Booklets Boost Business
Booklets have two main uses that can benefit your business: you can either sell them or give them away. Selling booklets helps boost profits and provide unique designs and art to your customers. Giving booklets away is a great way to promote your services, showcase new goods, and detail upcoming events.
Selling Booklets
If you are an artist or have a lot of unique design elements in your business, you can put together an art booklet to sell. Art booklets are always popular because customers and clients get a wide sample of your work and can enjoy more art than just a simple print or poster alone. Depending on the size of the booklet you choose, you can even print designs on only one side, leaving the other blank. This way, you can advertise the booklet as a collection of prints that customers can cut out and frame/use for any creative project.
Giving Booklets Away
Booklets are also perfect for getting a lot of information out about your company. You can list all of your goods or services with common questions and details. You can also provide examples of your work to show potential clients what they can expect if they work with your business. Booklets are great to have at trade shows, conferences, or other events as they can give people more information in a shorter amount of time. While you’re talking with one customer, another can be looking through your booklet and getting their questions answered ahead of time.
Tips for Designing a Booklet
No matter what kind of booklet you’re designing and for what purpose, there are certain design tips you should follow to get the best results.
Include Your Name and Contact
Having your name, your business information, and a way to contact you is crucial. This information can be put on the back of your booklet or on the inside cover. Without a way to get in touch, your booklet doesn’t help others give you more business.
Space Text and Image Evenly
Even in an art-only booklet, you want to find a good balance between text and image. On the back of each art piece, for example, you’ll want to include the name of the piece and any other relevant information. If you’re doing full-page art, you may decide to put all of that on the back of the piece. But if you’re not, you want to find a good balance where the art is the clear focus of the page without completely overwhelming the text.
Photo by Thought Catalog on Unsplash
This spacing and balance is doubly important if you’re providing information about goods or services. You want a clear image of the product or job to be the focus, but you also want to make sure that readers can easily see the product information. Using too small a font or placing the text too far away from the image can make it difficult for customers and clients to know whether or not they want to work with you.
Keep Cohesion
Even if the colors and styles of the images themselves will change, you want to try to keep a cohesive overall look to the booklet. This means using the same fonts for paragraphs and headings and keeping the page designs and colors consistent across the booklet. If you change the style too much, it can be distracting. For the best results, try to match the style to whatever other promotional materials you already have for your business. This can help you build up your brand integrity.
How to Get the Most from Los Angeles Booklet Printing
Even if you have the perfect design, you could still end up with a less-than-perfect booklet. Los Angeles booklet printing is much more efficient and effective than ever before. However, you still need to make sure your files are ready before you send them to the printers. An improperly formatted file can lead to costly misprints that can hurt your business rather than boost it. To get the best booklet printing possible, be sure to check the following settings on your file:
- Bleed: During the cutting of your booklet, there is a small margin of error where shifting can occur. If this happens, a small portion of the edge of your pages could be cut off. If you run images or text right to the edge of your page, you could lose important information. To avoid this, include a ¼” bleed area around your page’s design.
- Color Spectrum: Printers use four colors of ink to print your booklet. But your file is likely formatted using the RGB spectrum. Switching to CMYK and printing a test page of your booklet can help ensure your colors are the right hue and vibrancy.
- DPI: Low-quality images can look great on a computer screen but will often print out fuzzy and unclear. Ensure your booklet only has crisp, clear images. Make sure each image is set to a minimum of 300 DPI (dots per inch).
Where to Get Los Angeles Booklet Printing
If you’re looking for a great way to boost your business, Guru Printers has you covered. Our Los Angeles booklet printing services can help you grow and expand your company with top-quality marketing and promotion. We even offer assistance with the help of our in-house design team should you need it. To get started, you can fill out an online order form today. For help with your order or if you have any questions, give us a call at (213) 320-4865 or send an email to [email protected].