There’s a lot you can do to promote your company. And while online marketing can be successful on its own, having a good physical marketing plan can only help. With the right printing services, you can get your business out into the world in a way people will talk about. But not all prints or printers are the same. Taking the time to make informed decisions about your printing company and services can help save you time and money down the road.
Choosing the Right Printing Company
You can get printing services at hundreds of thousands of locations across the globe. But not all services will be the high quality you need to boost your business. Researching printing companies ahead of time can help you get the printing services you need when you need them. When looking for the right printing company for you, be sure to pay attention to the following factors.
Printer Location
Where your printing company is located is important for two main reasons. First, if you choose a printing company that is local to you, you can get quicker delivery options. You may even be able to pick your order up from their shop directly, thus ensuring you get your prints when you need them. Supporting a local printing company also helps build your community and boost the economy.
Another important factor in printing location is the physical area. A printer that’s in an urban setting, such as downtown Los Angeles, will have more access to a variety of materials and shipping options than a rural printing company. Cities aren’t typically as affected by storms and other bad weather, meaning there’s less delay in shipping to you. And with more carriers reaching cities than out-of-the-way towns, you’ll have more options for delivery than anywhere else.
Printing Services
The variety of printing services your chosen company offers is crucial. Right now, you may only need business cards, but tomorrow you could need stickers, and next week you might need fliers. Choosing a printing company that offers additional products can save you the time of looking for a new company in the future. And the more you order with one printing company, the better relationship you build. With a strong relationship, you can get even more benefits, such as discounts and special order requests.
Reviews and Testimony
As with any company, printers rely on good word of mouth to help build their business. Anyone can make their products look good for website photos, but you need to know how the products actually stand up in the real world. You can check the quality of prints and orders by looking at a company’s online reviews. Many online reviewers will post images with their testimony. This way, you can see for yourself what the printing services are like for real orders.
Choosing the Right Printing Services
With the right printing company locked down, you’ll need to make sure you’re getting the right printing services for your business. What you choose to print for promotion can make a big impact on your marketing efforts. The right materials can boost your campaign, but the wrong ones can damage it. Here are some of the most popular printing services that businesses can use to help with their advertising.
Photo by André Robillard on Unsplash
Business Cards
It’s no surprise that business cards are at the top of the list. Having a business card is as important as having a good handshake. The right business card will help you make a great first impression on anyone you meet. And with the right quality of paper and print, you can create a unique card that leaves a lasting impression of your business.
Stickers
Stickers are wildly popular with many consumers. Businesses have had great success by using stickers in their marketing campaigns. Stickers can be sold in your shop to help generate profit. They can also be given away at events and conferences to promote your logo or brand. With the right information, a sticker can lead viewers to your website or contact information.
Postcards
Sending emails can be beneficial, but they tend to have a lower open rate than other delivery methods. Creating unique and fun postcards means your message has a higher chance of being seen by customers or clients. When you send out a postcard to your contact list, you show that you have a personal connection with them. This connection can help build trust and boost your business through client relationships.
How to Get the Most Out of Your Prints
Finding the right company and choosing the right printing service isn’t all there is to getting a high-quality print. You also need to make sure your files are properly formatted. Otherwise, your prints could come out blurry, discolored, or with missing information. To get the most out of your print, make sure you check the following settings before hitting send:
- DPI – The Dots Per Inch (DPI) of your image should be at least 300. The higher it’s set, the clearer your image will be.
- Bleed – Including a ¼” bleed area around your image can prevent the loss of important information if shifting occurs during the cutting process.
- Color Spectrum – Printers use the CMYK (Cyan, Magenta, Yellow, Black) color spectrum to print images. So, make sure you switch from the common RGB (Red, Green, Blue) for the perfect hue and vibrancy.
Where to Get Printing Services
If you want to give your business a boost with a good marketing campaign, you need high-quality printing services. Here at Guru Printers, we’re ready to help take any advertising effort to the next level. Our printing services cover anything you could need for promotion. And with the help of our in-house designers, you can create the perfect material to help your company succeed. To start, you can begin placing an order through our online forms. For any questions or assistance with your order, give us a call at (213) 320-4865 or send an email to [email protected].
