Catalogs have long been used by many industries to help promote items and improve productivity. And now, high-quality catalog printing is even more affordable and quicker than ever before. With the right catalog design and use, you can help boost your business, elevate your brand, or even improve your creative pursuits. By taking the time to create the perfect catalog and find the right printer, you can take advantage of the benefits a catalog has to offer any professional or personal goal.
How to Use Catalog Printing for Your Brand
Catalogs can have a wide range of uses, some of which may even surprise you. While the traditional use of catalogs for product display is still common, there are many other ways you can elevate your brand with catalog printing.
Art Showcase/Portfolio
If your brand is based around your art, having a catalog to show off your style is crucial. Artist portfolios are great to carry around with you at events or meetings. And if you have extras to give away, you can often leave a lasting impression with potential customers or clients.
Art catalogs can also double as a profitable product. If you design your catalog to have high-quality prints, you can sell your art books for customers to enjoy. A great way to do this is to print your art on one page and include information about it on the back/opposing page. This can help people enjoy and recognize your artist brand more easily.
Industry Cheat Sheets
Catalogs can also be an effective way to increase productivity for yourself and your employees. If you design your catalog to include workflow charts and guides to industry-specific terms, you can spend less time having to look up information. Catalogs can also create user manuals for some of your products or services. Informational catalogs may not always be profitable at a quick glance, but with increased productivity, you can spend more time investing in other ways to make money.
Product Showcase
Of course, you can still use catalogs to show off your products and services. When designing a catalog for your brand, it’s important to keep in mind what you want to accomplish. For example, it may be beneficial to have just one big catalog with all of your products and services listed. But it can also be helpful to create specific catalogs according to the time of year or the type of products you offer. For example, if you sell clothing, you may want to have one catalog for winter clothes and a separate one for summer clothes. This way, you can capitalize on the current weather conditions to try to get more sales.
Photo by Aleksi Tappura on Unsplash
How to Design a Catalog for Your Brand
No matter what kind of catalog you’re making or what you’re using it for, it needs to match your brand for maximum efficiency. If you don’t maintain brand integrity in your catalog, then it can be harder to get it to work for you. When designing your catalog, it’s important to pay attention to the things that make your brand yours.
Colors
Colors are some of the first things people notice when they look at something. And while it may not be a conscious connection, they can often tell when a color scheme doesn’t match with a brand’s identity. For example, if all of your products and other marketing materials use reds and oranges, it may not be a good idea to design a green-based catalog. Maintaining the same colors across your promotional materials is one of the best ways to increase brand recognition and integrity.
Fonts
While it’s not as obvious, customers and clients can still make the connection between certain fonts and your brand. If you switch up the family of fonts you use too often, you could end up with some brand confusion. However, it’s also important to make sure your content is legible in the catalog. Even if you use fancy and cursive fonts for your branding, you don’t necessarily want to use them for all of your catalogs. They can be great for title pages or headings, but the main bulk of your content should be legible.
Imagery
Unless you’re making an art showcase catalog, it’s important that you maintain a single design in your images across the catalog. For example, if you’re taking pictures of products, you should try to use the same background and positioning. Outside of your main images, you also want to pay attention to the design elements you use on each page. These should match up with your brand integrity. For example, if you use animals in a lot of your marketing ventures, you may want to utilize a paw print to indicate products that are on sale or limited-time.
Finding the Right Company for Catalog Printing
Even if you have the perfect design, you could still end up with an imperfect print if you don’t have the right printer. Finding the right printer is all about location and services offered. A company that’s centrally located in a downtown urban area, for example, will often be able to offer a wider range of shipping and delivery options. They’ll also often have more options for materials to use in printing. And the more materials they have, the more services they can offer you for future printing needs.
Get Catalogs with Guru Printers
At Guru Printers, our business is committed to helping your business grow. We offer fast, high-quality catalog printing that can help you elevate your brand and boost your business. We also offer a wide range of printing needs for any occasion. You can begin by filling out our online catalog order form. If you have any questions or need help with your order, call us today at (213) 371-9412 or send an email to [email protected].