There are many ways a business can thrive, but marketing and promotion are a surefire way to help it grow. If you use print postcards in Los Angeles, your business can see an immediate improvement that can help raise production and income. With the right marketing strategy using postcards, any company can be saved. No matter where your company is now or how it’s struggling, print postcards in Los Angeles have the potential to bring you out of the slump.

Postcard Use

Printing any kind of marketing material only works if you utilize the product effectively. There are many different ways you can use postcards to help boost your company.

Marketing

Postcards are a great marketing tool. They can help you quickly get information out to all of your clients or customers. Like a blast email, postcards can be used to inform people about new products, sales, and events. Unlike a blast email, postcards won’t end up accidentally lost in the junk folder or forgotten about until it’s too late. When you send out a postcard to your customers and clients, you’re increasing the odds of them seeing it, absorbing the information, and acting on it.

Organization

Although it may seem a little unorthodox, postcards can make a fantastic organizational tool. The thicker paper stock helps it stand up to wear and tear more than standard paper alone. You can use them in your storefronts and offices to label merchandise and announce special discounts or events. You can also use them in storage areas to label boxes, shelves, and other containers. Not only can this help you and your employees find what you’re looking for quicker, but it’s also a great way to add some color and design to your workplace, increasing morale and productivity.

Sale

Postcards also make a great product for you to sell in your store. They’re perfect for tourist attractions or other interesting locations that customers will want to send pictures or artwork of to their friends. And when they do send that postcard, your business is reaching even more people by traveling through the mail system.

Postcards are an ideal way to display and sell artwork. If you have a marketing design that customers love, or are an artist with new work to show off, postcards make a keepsake that people will want to display in their homes and offices, thus increasing your business’ exposure even more. And if your postcard is designed well, it can convert casual viewers into new clients and customers.

Photo by Sonia Sanmartin on Unsplash

Postcard Design

The design of your postcards should reflect the use you have in mind for them. A marketing postcard will look very different from a sellable postcard. But no matter what you’re using them for, postcards should adhere to the same guidelines as other printed materials.

Color Format

When you’re designing an image to use on your websites, you’re creating a file that filters colors through the RGB (red, green, blue) spectrum. This is how digital screens display colors. However, printers use the CMYK (cyan, magenta, yellow, black) spectrum to display colors. If you submit a file for print that is colored using RGB, the final product will come out discolored and incorrect. The CMYK cartridges can’t work the same way RGB filters work. Although they’ll try to match the colors as best they can, they’ll still always come out looking off, if not entirely different.

Image Quality for Print Postcards in Los Angeles

Putting images on the internet means putting practices in place to prevent theft. It’s entirely too easy for someone to copy an image and put it out as their own. To help combat this, many companies use low DPI (dots per inch) images that become blurred or distorted when at full resolution. However, printers use the full resolution to print your images on your chosen products. If you are using a low DPI image, you’ll end up with a blurry and wonky postcard. To ensure your postcard prints perfectly, make sure your image files are set to 300 DPI.

Font and Text Size

Font and text size on a postcard are important design factors. If your font is too difficult to read or your text too small, you’ll lose interest from potential clients and customers. The text should be large enough to read but not so large that it overpowers any images or other text. The fonts chosen should be easy to read, especially at a distance. The only exception to these rules is for postcards you plan to sell, in which the font design or text size are a conscious part of the overall design.

Professional or Self-Design?

When designing your postcard, you can either hire a professional to do it for you, or you can do it yourself. If you choose to do it yourself, you’ll end up saving money that you can use to focus on other aspects of your business. However, you should only go for this option if you have some background in design and image editing. Choosing to go with a professional, however, will ensure that your postcard looks good and works effectively. A professional designer will also be able to ensure that the file is formatted properly, so your postcards are guaranteed to print the right way.

Print Postcards in Los Angeles with Guru Printers

Postcards are a fantastic way to save your business and boost productivity and income. At Guru Printers, we’re dedicated to helping you create the best marketing and promotional material possible. We even offer in-house design assistance to help make your postcard designs stand out and print properly. If you want to print postcards in Los Angeles, trust Guru Printers to get the job done. You can start placing an order online today or give us a call at (213) 320-4865 if you have any questions or would like assistance with your order.