When you attend a conference or other event, you want to make sure you appear as professional as possible. Having good presentation content is only half the battle. You also need to have the right materials to help you stand out from the crowd and show off your business or brand. But you don’t have to break the bank to have an amazing presentation at your chosen event. You can get banner stands for less than flashy presentation materials and still have a professional presentation.
How Banners Help Your Presentation
Having banners is a great option for presenters who want to take their event to the next level. With a well-designed banner, you can help attract attention, get new attendees, and help show off your business to passersby.
Attract Attention
Depending on the size of the conference you’re attending, you’re likely going to be only one of a large group of presenters. This can make getting your event to stand out extremely difficult. Most events put all of their presentations in the same area, which can be confusing for attendees. Without any indication of which room or presentation space you’re in, those who want to see you may not be able to find you. Using a banner will help you attract attention and get potential clients and customers to your door.
Get New Attendees
Many event attendees don’t read the full itinerary and decide ahead of time what they’re going to do. Most people just show up and decide on the spot how they’d like to spend their time. If you have an amazing banner that stands out, you’re more likely to get their attention and invite them to join your presentation and learn more about you and your company or brand. Getting the attention of new attendees is the best way to grow your business and find new clients and customers.
Show off Your Business to Passersby
Even if someone doesn’t attend your presentation, you can still get your information out to them by using a good banner and stand. Because banners are bigger than posters or other promotional materials, you can fit more information on them. You can also put a larger font on the banner, helping you stand out in the crowd and get the attention of those on the other side of the room/hallway. So, even if someone doesn’t attend your presentation personally, they can still get some information about you and your company, helping them find you in the future.
Using Banner Stands
You can get a banner on its own and hang it up as you’d like, but that doesn’t always show an air of professionalism. If you want to create a business-like appearance, it’s necessary to have a neat and clean look for your presentation. Banner stands help you keep your banner safe during travel, as many have storage cases to prevent any bending or scratches. A banner stand also helps you keep your banner straight and rolled out while on display. Without a banner stand, your banner may fall down or start to curl at the edges, making your presentation appear sloppy, which can turn new attendees and businesses away.
Designing Your Banner
Having a good banner stand and location is the best way to draw new attention to your presentation. However, having a poorly-designed banner can do just as much harm, if not more, as not having a banner at all. If you want to stand out from the crowd and make your presentation as professional as possible, it’s necessary to have a good design for your banner.
Font
Your banner needs to have a font that’s large and easy to read. You can use fancy fonts sparingly, but not where it matters. Banners are meant to be easy to understand for all attendees. If your text is too small, those who are far away won’t be able to read your banner, and unless it looks particularly interesting, they won’t likely bother trying to get closer to read. And even if your text is a large enough size, if the font is too hard to read, attendees are likely to pass it by. Everyone is in a hurry at a conference or event, and if you make them slow down to try and understand your banner, then you aren’t respecting their time, and they won’t pay attention to you and your presentation.
Images
Banners should have a good balance between images and text. A banner that is all text will appear boring and not worth the time to look at. On the other hand, banners with nothing but images don’t exactly tell attendees what your business is about. When you use images, you want to make sure you use ones that are related to you, your business/brand, or the presentation you’re giving. People are likely to see your images first before they go over to read them. The right images will attract attention and get people interested in you and your presentation.
Banner Stands for Less at Guru Printers
At Guru Printers, we believe that any business or brand deserves to have access to high-quality printed products without spending too much money. We offer banner stands for less, letting you have a professional and clean presentation without breaking the bank. We also offer printing services for many other promotional materials, including business cards, flyers, posters, and stickers. When you order from Guru Printers, you get high-quality materials printed and shipped to your door in a timely manner. If you’re ready to help boost your business and take your presentation to the next level, browse our available banner options online or give us a call at (213) 513-2159.
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