There are plenty of ways to grow your business, some of which are more popular than others. But utilizing unique marketing techniques, such as transparent labels, can help your business stand out from the crowd. You may just think of labels as a simple way to mark your inventory or packages, but they can be just as useful for marketing and promotion as well. This guide for using transparent labels can help you boost your business and increase your reach outside of online advertising.
What’s the Difference Between Transparent Labels and Other Labels?
Transparent or clear labels create a unique glass-like appearance that can be extremely beneficial to your marketing goals. Opaque labels can provide more surface area for designs, but they aren’t as versatile as transparent ones. The same is true of translucent labels. With translucency, you do create a frosted effect that can help you stand out from the crowd in the business world. But only transparent labels allow you to perform a wide range of promotional tasks that can boost your marketing efforts.
How to Apply Transparent Labels Correctly
With transparent labels, you have to be careful to apply them properly to avoid losing any unique effects. To ensure you have the best results, you need to start with a clean and dry surface. Because the labels are transparent, dirt and other debris can show up easily. And if your surface is wet, the adhesion won’t be as strong and your label could fall off.
Once you have the surface prepped, make sure you carefully peel the label off its backing while avoiding touching the adhesive side as much as possible. Depending on the type of label you have, you may be able to peel off just a portion of the backing to help keep the adhesion clear and working. You’ll want to stick the label on one side and gently smooth the label down to the other side. Do this slowly and carefully to avoid any air bubbles that could ruin the look of your label.
Ways to Use Transparent Labels
While labels can be used as simple mailing instruments, you can also use them in more unique ways to help market your business and promote your brand. The transparency of these labels opens the door to many unique branding efforts and organizational systems.
Decorating Window Spaces
If you have a physical storefront or office, you’ll want to maximize all the space you have. Windows can allow people to see into your store, but they are also valuable marketing space. With transparent labels, you can decorate your windows with stickers without clogging the entire surface. This allows you to grab the attention of passersby and still let them see inside and window shop before coming in to make a purchase.
Pattern and Texture Showcase
You want to make sure everything looks perfectly on brand for your business. This often means spending time and money picking out an item with the right color, texture, or pattern. If you put an opaque or translucent label on the item, you’re covering up all your hard work and branding efforts. Transparent labels allow you to market your items while still keeping a focus on the textures, colors, and patterns that you picked out.
Photo by Sticker it on Unsplash
Other Transparent Items
Just like you want to maintain the look of textures, patterns, and colors, you also want to ensure transparent items stay transparent. Products such as mirrors or glass frames don’t need a heavy label distracting from their appearance. Using a transparent label on these products can help you maintain your branding without taking away from the natural beauty of your items.
Floating Text Effect
Transparent labels on the right surface can create a unique effect that makes the text appear to be floating. This fun and decorative labeling opportunity allows you to market your products in a more personal atmosphere. Whether you’re looking to lighten the mood of your store or just add some fun decorations around the office, transparent labels can provide the solution you need.
Waterproofing
Many transparent labels are made from a waterproof material. Once applied, they are an excellent option when shipping out packages or storing products outside. They can also be useful when labeling products and items that are naturally exposed to water, such as umbrellas or water bottles. As long as the surface is dry to begin with, transparent labels offer a wonderful and waterproofing marketing solution.
How to Design Transparent Labels
Because transparent labels are useful for allowing viewers to see through them, you should be fairly sparse with your design. Most labels with transparency benefit from simply using your logo or even just your company name with a blank background. No matter what design element you choose, make sure any colors and/or font match that of your other promotional materials. By maintaining brand integrity, you ensure your labels help support the growth of your business rather than take away from your hard work.
Where to Get Transparent Labels
Whether you’re looking to expand your business or just add some decorative flair to the office, transparent labels are an excellent option. At Guru Printers, we dedicate ourselves to providing high-quality printing services to all of our clients. You can start by placing an order through our online form. If you need any help with your order or are interested in working with our in-house design team for your labels, give us a call at (213) 371-9412 or send an email to [email protected] for more information.