Having a personal brand can be a great way to make money and promote your unique products. But if your brand looks too much like everything else, it’s not as unique and personal as you’d think. Custom die-cut stickers can help you personalize your brand and stand out from the crowd. By using your unique designs on a unique sticker shape, you can show off what makes your brand truly yours. Whether you’re using them for sales, packaging, or promotion, die-cut stickers can be a great boost to your business.

Uses for Custom Die-Cut Stickers

Die-cut stickers are some of the most versatile promotional products you can use. The unique shape makes them great for selling at a higher price than standard stickers. They’re also a good way to help promote and market your brand on any surface you can imagine. The right custom sticker in the right place can truly boost your brand’s personality and help define who you are in your industry.

Selling Custom Stickers

Stickers in general are good inventory for any business. They’re small and relatively cost-effective to produce, meaning you can stock a bunch of them and sell them for a profit. As long as the stickers are made of high-quality materials, customers tend to buy them. Custom die-cut stickers offer your buyers an inexpensive yet unique option that helps support your brand. The stickers you plan to sell should have a high aesthetic value that can still tie back to your business.

Packaging with Custom Stickers

If you take online orders or do any other kind of shipping, having a way to label and brand your packages is ideal. When you put your brand on the outside of your packaging, you let people know who you are and what you do. And it’s not just your customers, either. Packages go through a lot of hands while traveling through the mail, and the more people who see your brand, the better. However, custom boxes and envelopes can be expensive. But you can still produce the same branding effect by putting die-cut stickers on every package you send out.

Giving Custom Stickers Away

Sometimes, you have to take a financial hit if you want to build up and promote your brand. Giving away items at conferences and other events can be a great way to spread the word about your business. However, you may not have the budget needed to give away anything big or fancy. But that’s all right. Custom die-cut stickers make for a wonderful and cost-effective promotional giveaway. Their unique shape and design make visitors more likely to want to take one and remember where it came from. And because they are relatively affordable to produce, you can bring a decent amount of stickers to give away without needing a large budget. Stickers that you plan to give out don’t need to have a particularly high aesthetic value, but they should be able to lead your visitors to your website or brand in one way or another.

Photo by Balázs Kétyi on Unsplash

Maintaining Brand Integrity in Sticker Design

If you are planning to personalize your brand, you need to make sure you maintain the personalization throughout all of your products. Creating a brand means creating something that people can easily recognize. When designing your stickers, you need to make sure your designs fit within the personal brand you’ve created.


Font isn’t something that most people consciously think about, but we can subconsciously recognize it. All of your branded materials should utilize the same fonts or, at the very least, the same font family. If your sticker is going to have any text on it, make sure your chosen font lines up with the rest of your brand.


Color schemes are much more noticeable to viewers than fonts. Brands should have a color scheme that they use in all of their design work, and this should reflect in your sticker design as well. For example, if your brand uses a lot of dark, heavy colors, you won’t want to design stickers in pastels. This is especially important for stickers you use on packages or at events, as they need to help support your brand’s image much more than the stickers you sell.


Using the same kind of imagery in your branding materials is another good way to help personalize your business and stand out from the competition. If you don’t already have imagery that you use, look for something in your logo. It can be as simple as a diamond shape or as complex as a floral pattern. But whatever it is, it should appear across all of your products and materials to help maintain brand integrity.

Where to Get Die-Cut Stickers for Your Brand

At Guru Printers, our business is dedicated to helping your business grow. We know what it takes to personalize and promote a brand, and we have all the marketing products you need. From custom die-cut stickers to business cards and bookmarks to magnets, we can help you take your brand to the next level. Get started today by filling out an online order form for quick, high-quality custom sticker printing. If you have any questions about your order or need the help of our in-house design team, call us at (213) 513-2159 or send an email to [email protected] for additional information.