If you want to help boost your brand, custom stickers are a great way to go. Stickers in general can help get people excited about your company and want to show off your work to others. If you go a step further with custom cut stickers, you can help your business really stand out from the competition. But it’s important to choose the right kinds of custom stickers for your brand. The wrong sticker design, quality, or use could hinder your efforts as much as the right ones could help them.
Choosing a Custom Cut Sticker Design
Designing your sticker is half the battle. With the right design, you can show off what your brand is about and encourage people to engage with your business. But it’s not always easy to get the perfect design. Here are some tips to help make sure your custom stickers are working well for your brand.
Know the Purpose
Knowing what you’re going to be doing with your stickers can help guide the design. For example, if you’re using them to label products, you want to make sure your design is consistent with other product imagery. Say you have a series of lotions that have blue and green colors on their labels. If you’re designing stickers for a line of new hair products, you’d want to incorporate those colors as well. Maintaining brand integrity is crucial when using stickers to promote or sell products.
Get Creative
Using custom cut stickers means you can be unique and creative with your design. Unlike traditional stickers, you don’t have to fit your design into a specific size or shape. You could make large custom stickers that fit several design elements into one. Or you could make a fun outline shape that plays well with the surface you’re putting the sticker on. Either way, don’t limit your design to traditional methods if you want to help your brand stand out.
Work with Designers
Although it may seem like an expensive up-front cost, it’s always better to pay for a good design if you can’t create one yourself. Design is a skill that can take years of practice to master. And if you don’t have that skill, your sticker could come out less than perfect. If you can’t find a designer you want to work with, check with your chosen printing company. Many have a team of in-house designers who could help take your vision and turn it into a reliable and high-quality sticker.
Photo by Stormseeker on Unsplash
Choosing the Right Printer for Custom Cut Stickers
Even if you have a great design, you still need a way to print it. While you could use at-home printers, they tend to be slow. And more often than not, they produce lower-quality stickers. Working with a professional printer will help ensure that your stickers are strong, beautiful, and delivered when you need them. However, not all printers are made the same. And it’s important that you find the right one for your sticker printing needs.
Location
Where your printer is located plays a large role in the kinds of stickers you can create and how quickly you can get them. Ideally, you want to find a printer that is located in a centralized, urban area. These printers tend to have greater access to materials and shipping options. This means you will likely have more variety to choose from for your sticker design and can find a delivery method that fits your schedule and your budget.
Services Offered
While it’s important to find a printer that has the experience needed to print perfect stickers, you may also want to consider the other services offered. Running a business or a brand often means needing lots of different printed products. Everything from business cards to magnets could help grow your brand. And if you find a sticker printer that also provides those other services, then you could save time and money in the future.
Printing Guidelines
Working with the right printer means finding a partner that will help ensure your stickers are the best quality possible. This means you need to find someone who has clear guidelines on how to format your files and who will work with you to ensure your proof is correct before printing. Many brands will send in improperly formatted files and get stickers that are hazy, discolored, or even cut off. But if your printer is dedicated to ensuring your products are high-quality, then they should provide you with a checklist and proof before printing.
Customer Reviews for Custom Cut Stickers
Another good thing to check for before choosing a printer is their online reviews. Many reviewers will post both their experience and some photos of the products. This can be a great way to see how a printer responds to customers and what their final products actually look like. While there are always a few negative experiences, try to choose a printer that has high reviews overall and excellent finished products.
Get Custom Cut Stickers with Guru Printers
At Guru Printers, we’re dedicated to providing our clients with high-quality prints and quick turnaround times. From custom cut stickers to business cards, we have the products you need to help your brand grow. You can start by filling out our online order form for quick and efficient sticker printing. If you have any questions or need help with your order, call us today at (213) 612-4451 or send an email to [email protected] for more information.
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