Branding is an important aspect of any business, no matter how large or small the business is. But even if you put enough effort into your logos and online presence, you still have a lot of competition in getting people’s attention. With custom cut stickers, however, you can help your brand stand out from the crowd. Taking your custom stickers with you to events and even selling them in your stores can help your business get the recognition it needs to gain a leg up on the competition.

What Are Custom Cut Stickers?

Normally, when you go to order stickers or labels, you have to fit your design into predefined shapes and sizes. Using these standard sticker shapes means printers can quickly and more efficiently print out hundreds of stickers. While this can be appealing due to its low cost for orders, it doesn’t really help your stickers stand out in the grander scheme of things. 

Custom cut stickers, on the other hand, can be made into any shape or size that you desire. You can have the edges follow the contour of any image you have, making fun stickers that are unique to your company and brand. While the initial cost is higher than standard stickers, you’ll be able to see a greater payoff as your custom stickers sell more and garner more attention.

What to Do with Custom Cut Stickers

Choosing to create custom cut stickers for your brand is only the first step in the process. Making sure they get out to customers and clients is next. Knowing what to do with your custom stickers is key if you want to promote your brand and boost profits.

Selling Custom Cut Stickers

People love to buy stickers and decorate their personal objects with them. And if you have a unique enough design, people will want to display your stickers, too. With the right artwork, you can sell more custom stickers in shops than you would with any standardized sticker. The unique shapes and sizes make custom cut stickers more appealing to buyers, helping to drive up sales and profits.

Giving Custom Cut Stickers Away

While selling stickers for a profit can be beneficial, you can also get traction for your company by giving your stickers away for free. Whether you’re bringing them to events or sending them out with every order, your custom cut stickers can help provide additional promotion for your brand. Because of their uniqueness, custom stickers are more likely to be displayed and shown off around town. Now, whenever you give someone a sticker, they’re giving you free advertising.

How to Get Custom Cut Stickers Printed

When you have a good design and an idea of how you want to use your stickers, it’s time to get printing. But to make sure your custom cut stickers come out perfectly, there are a few things you need to do.

Find the Right Printing Company

Using the right printing company is crucial if you want your custom cut stickers to help your company grow. Working with the wrong printing company could lead to delayed orders or misprints that can cost you valuable time and money. When looking for a printer, do your research and keep the following in mind:

custom cut stickers

Photo by Spencer on Unsplash

Printer Location – Where your printer is located is critical. A printing company in an urban location, such as downtown Los Angeles, is more likely to have better shipping options. This means quicker and cheaper shipping for you and fewer chances of delays due to weather or other incidents.

Printing Services – Right now, you may need custom cut stickers, but tomorrow you could need business cards or flyers. Working with a printing company that offers a variety of printing services can help you save time when you need another print job in the future.

Design Help – Making the right designs for your brand isn’t always easy. Thankfully, you can find many printing companies that offer in-house design services. You’ll get the help you need to turn your ideas into wonderful designs for your brand.

Format Your File

Before you send your stickers off for printing, you need to make sure your file is formatted properly. Failure to do so can result in misprints that just waste resources. So make sure you check the following settings on your file before hitting send:

DPI – The DPI (dots per inch) of your image should be at least 300. The higher the DPI, the crisper your print will be.

Color Spectrum – Stickers should be formatted using the CMYK (cyan, magenta, yellow, black) spectrum, but most image editing software defaults to RGB (red, green, blue). Switch the spectrum and print a test page to ensure your colors are the right vibrancy and hue.

Bleed Area – Printing machines can shift slightly during the cutting process, which can sometimes cut off part of your sticker design. To avoid losing any important information, make sure you include a ¼” bleed area around your sticker.

Get Your Custom Cut Stickers Today

Stickers are a wonderful way to promote your brand and improve profits. And with custom cut stickers from Guru Printers, your brand is ready to stand out and beat the competition. We take great pride in providing all of our customers with high-quality prints that are delivered quickly and safely. If you’re ready to see how custom cut stickers can help your business, you can begin placing an order through our online form today. If you need design help or have any questions about our printing services, give us a call at (213) 513-6533 or send an email to [email protected].