Business card design tips
Your business card can be the first representative symbol for your business no matter the size of your company. Current clients and prospective customers first encounter with your brand is often via business cards and it’s up to you to make that point of contact impactful.
A well-designed business card serves many purposes. Beyond just listing your contact information it has the potential to make an impression which will distinguish your business from all the others whilst building rapport with customers. In designing your card it’s best to consider all the components that make up a good business card that will set you and your business apart from the pack.
Here are nine design tips for you to consider in creating your business card:
Select the right font.
The right font has the potential to represent your brand. It’s best to have a connecting design theme across all your marketing materials. For example, if your company’s brochures or website incorporate a certain font then feel free to use that same font within your business card in order to keep a cohesive design theme in all your marketing tools. In presenting your contact info select a font that best represents you and what you do. For example, if you’re an architect then perhaps consider a sleek and modern font that best represents your design concepts. Or if you’re a yoga instructor then consider a cursive and thin stroke font to represent the simplicity of your practice. And above all make your font easy to read. We recommend 8pts font at the least. Do the opposite and go larger in font size when it comes to your business name or logo. You can also use a different font style or make the font bold for your business name to pop out. We recommend at least 12pts for the name of your business and no smaller than 8pts.
Choose a brand worthy template.
Let your design reflect your brand. If you’re a music instructor with a focus on classical piano, then an elegant template resembling music staffs and clefs would convey your brand. Or, if you’re a real estate agent who caters mainly to clientele in a metropolitan area then reflect the modern and urban aesthetic of your real estate listings with a similar business card template.
GURU PRINTERS SUGGESTTION
Consult a designer. Speak to someone specializing in graphic design to ensure that the design of your business card reflects your brand. You can also consult Guru Printers for our design services.
Size and shape matter.
Business cards are usually rectangular and positioned horizontally. This is a familiar format and the safe choice for most people. However, each business has its unique brand and message to convey so feel free to consider rounded edges, square shaped business cards or vertical positioning when designing your unique card. It can help you stand out and distinguish your brand.
Remember the size and positioning of your business card may affect the amount of info you can include and the text size.
Organize your information.
Your business card should relay what customers need to contact you, like your online addresses, or brick and mortar location. Some of the basics are your business name, your name and professional title, your telephone number, website, email address, and social media info. Include all this information on your card to give customers multiple options in contacting you.
Layout is important. Every bit of information should be clearly defined while flowing in a visually pleasing way. Your logo and the name of your business should be emphasized. After that your contact information like your website, email address, and phone number are of secondary importance.
Emphasize the logo.
Your logo’s design is what will ultimately represent your brand. Your finalized logo, its color, and if applicable, it’s font are key components of your brand in how it’s visually represented. Interestingly the look of your logo and can help inspire the other design elements within your business card.
Some businesses dedicate an entire side of their business card to their logo. As a way of conveying their brand and optical representation of their business, a company’s logo helps draw customers in by grabbing attention.
Leave some empty room.
With regards to design leaving empty space can make it easier for the eyes to navigate the surface of your business card while keeping the focus on what’s important.
Cluttering your business card with excessive text can take away from the simplicity that is essential to your card. Crowding your card with info will make it hard for readers to stay focused on the essentials. This is where the right layout can come in handy especially when considering business cards are double sided with plenty of room to include the essentials.
Simplicity in layout and design is of utmost importance. If you leave enough room, you can even include a fancy QR code on the back of your business card for customers to scan with their phone to navigate them to your website or desired social media page.
Make the canvas unique.
Paper stock and finishes can add a unique flare to your business card. A 16pt card stock may be just what you need to give your card the density and touch it needs to stand out among other cards in people’s purses or wallets.
Consider a special finish like Guru Printer’s velvet lamination in making an impression your clients and customers. Glossy coating or matt finishes are other ways you can implement finishes to set your business card apart from the rest.
Lastly, just like all your other design elements be sure that your paper stock and finishes are in line with your brand, your services, and the message you are trying to convey.
Proof before print
Our last tip is perhaps the simplest: Make sure to proofread your business cards for typos or key info you might have forgotten to include. This is a crucial part of designing and creating your business card before it goes to print. It can save you a headache and ensures that your brand’s image is intact before going public! Our printing blog is a great source of information for all your printing needs.