When you think about marketing strategies, you probably think about online ads, business cards, and conferences. But there are many printed products that can be a great source of promotion for your company. With vinyl bumper stickers, you can get the word out about your business wherever people drive. By creating unique and effective bumper sticker designs, you encourage clients and customers to support your business, giving you free publicity. 

Tips for Designing Vinyl Bumper Stickers

When you design your vinyl bumper stickers, you need to make sure it’s a design that’s going to help promote your company. The wrong design can dissuade people from displaying bumper stickers. It can also make it difficult for your bumper stickers to be effective at promoting your business. Here are some tips to follow to make sure your vinyl bumper stickers enhance your marketing strategy.

Include Website or Contact

If you don’t have a way for people to find you, then it’s not a good marketing plan. Your bumper sticker design should include a link to your website or a QR code that links to you in some way. Even if you have your company name and logo, the added information will help others find you online and ensure they go to the right company.

Maintain Brand Integrity

Your brand helps your business find new clients or customers. Chances are that by now, you already have logos, websites, social media pages, and other promotional material out in the world. To maintain brand integrity, make sure your vinyl bumper sticker design matches these items. Use the same font, color scheme, and images to help keep your brand secure no matter where you advertise.

Be Compelling

If you want people to put your bumper stickers on their cars and show off your company, you need to give them something to want to show off. Unless your logo is particularly aesthetic, you need to include something unique and clever in your design. This could be a phrase or piece of design, but it should relate to you and what your company does. Otherwise, viewers who look you up could have trouble deciding whether or not they’re at the right place.

Tips for Marketing with Vinyl Bumper Stickers

With your design perfected, you still have to figure out how to get your vinyl bumper stickers in the hands of those who might want them. There are a couple of different ways to go about this. Which you choose will depend on your company and the design of your bumper sticker.

Selling Vinyl Bumper Stickers

If your design is particularly interesting or aesthetically pleasing, you can certainly sell your bumper stickers in your shop or online stores. The upside to this method is that if someone pays for a bumper sticker, they’re more likely to actually display it, which helps spread the word about your business. The downside is that you can’t guarantee that your bumper stickers will sell, and you may end up with excess inventory.

vinyl bumper stickers

Photo by Nik on Unsplash

Giving Away at Events

If you attend a lot of conferences or other events, having freebies to give away can be a great way to boost your business. Most vendors hand out simple things, and bumper stickers aren’t often included in that list. This just means that you’ll make a greater impression in people’s minds when you do hand yours out for free. Not only do you get someone who may give you some free promotion when they drive, but you also get an interested future client or customer who appreciates the gift.

Giving Away with Orders

If you have an online or physical store, extra incentives can often provide that last push someone needs to place an order. Giving away bumper stickers with unique designs will help encourage more people to shop at your business. Whether you give them away free with every order or make them an extra add-on for certain price points in an order, you’re helping to get the word out about your business while encouraging more sales.

Tips for Printing Vinyl Bumper Stickers

Once you have the design nailed down and you know what you’re going to do with your bumper stickers, you still need to get them printed. There are plenty of printers who can make vinyl bumper stickers, but you want to make sure you find the right one for you. 

One key factor to look for in a printing company is what other services they offer. Printed products can be a great source of promotion for a variety of needs. If your printer can offer bumper stickers as well as business cards, postcards, bookmarks, pens, mugs, and everything else you could want, then you don’t have to worry about trying to find another company when you need your next project created.

Also, pay attention to where your printer is located. A company in a more urban setting will have greater access to different shipping methods. This means you can choose a shipping option that fits your budget at your scheduling needs. If you find a local printing company in your city, you may even be able to take the delivery into your own hands and pick your vinyl bumper stickers up right at their location.

Get Vinyl Bumper Stickers with Guru Printers

At Guru Printers, we’re dedicated to providing all of our clients with quick, high-quality printed products for any occasion. Whether you need vinyl bumper stickers to sell in your shop or give away at events, we’re here to help. And with our team of in-house designers, we can take the stress of creating your bumper sticker designs off your shoulders. To get high-quality vinyl bumper stickers for your marketing strategy, you can begin placing an order through our online form. If you have any questions or need help with your order, give us a call at (213) 513-6533 or send an email to [email protected].