Finding new ways to help your business succeed isn’t always easy. But there are many marketing and promotional tools available that you may not be aware of. Vinyl bumper stickers can be a great way to show off your business and help you find new clients or customers. With the right design and proper distribution, bumper stickers can help you increase your bottom line while meeting your marketing goals. And with quick, cost-effective vinyl bumper sticker printing, you can achieve everything without breaking the budget.

How to Use Vinyl Bumper Stickers to Help Your Business

Bumper stickers have a lot of surprising uses. Yes, they can look great on a car, but that’s not the only place you can put them. With the right use, vinyl bumper stickers can help you expand your reach and get your business out into the world.

Sell Them

If you have a unique, artistic design for your bumper sticker, you can sell them in your shop or online stores. With an eye-catching design, customers are more likely to purchase your bumper stickers for their personal use. Selling bumper stickers this way not only gets you some extra money but it can also help you promote your business. By making sure your bumper sticker has your business name, website, or logo on it, you can expand your reach wherever the buyer takes their sticker.

Give Them Away

Although it may sound counterintuitive to give away free merchandise, it can often be a beneficial marketing strategy. If your business attends conferences or other events, it’s often a good idea to have something free you can hand out to those in attendance. A bumper sticker is likely to stand out from the other freebies, making it memorable for each passerby. More than that, if your bumper sticker has a good design, whoever you hand it to is more willing to use it, helping you get more exposure as they drive.

Place Them in Local Businesses

Building relationships with other local businesses is a great way to help your own growth. When you make connections with other business owners, you gain powerful allies in your quest to improve your business. If you have a strong enough relationship with local businesses, you can put up your bumper stickers in their shops, showing off your business to their customers. For most businesses, it’s a good idea to offer an exchange by putting up their business cards or flyers in your offices or shops as well. This boosts your marketing reach and helps you make important networking connections.

Decorate with Them

Vinyl bumper stickers don’t just have to go on a car. You can use them to decorate almost anything. Many people enjoy putting them on notebooks or laptops, which can help show off your business outside of your physical location. But you can also use them to decorate the shelves in your shop or the walls of your office. By getting creative with your bumper stickers, you can get unique decorations at a relatively low price.

Photo by Ogawa Hiromasa on Unsplash

How to Design Your Vinyl Bumper Stickers

How you use your bumper stickers will mainly depend on how you design them. For example, a bumper sticker that has your business website and logo on it alone may be good to hand out at events or put up in local businesses, but it’s not going to do well if you’re trying to sell them or decorate with them. No matter what, you want to make sure your bumper stickers fit the design for how you want to use them. 

How to Ensure Your Vinyl Bumper Stickers Print Right

A good design isn’t much use if your bumper stickers don’t print properly. Making sure your file is formatted correctly is key to ensuring a high-quality print. If you want your vinyl bumper stickers to come out properly, make sure you follow these important file formatting guidelines.

Dots Per Inch

The dots per inch (DPI) of your file tells the printer how many pixels (or dots) to use per inch of your image. The more dots used, the higher the quality. Most computer screens can easily display images at 75 DPI without too much of a problem. However, if you try to scale these images up and print them out, they’ll often be fuzzy or blurry. Setting your DPI to at least 300 is the best way to make sure your image prints out clearly.

Color Spectrum

Having fantastic colors on your bumper sticker is a must if you want it to capture people’s attention. However, you might find that the actual print you receive isn’t the same as the colors on your screen. Computer screens filter colors using the red, green, and blue spectrum (RGB). Physical printers, on the other hand, use the cyan, magenta, yellow, and black spectrum (CMYK). If you try to print an RGB file, the image will almost always come out distorted or off-colored. Setting your color spectrum to CMYK before you send the file off can help keep your colors bright and vibrant.

Bleed and Margin

No matter how fine-tuned the printing process is, there’s always a small margin of error that can occur. That’s why it’s important that you include a margin and bleed border for your bumper stickers. Make sure that all important content is within the bleed area, leaving the border as only background to avoid losing anything necessary for the design.

Vinyl Bumper Stickers and Guru Printers

At Guru Printers, our business is dedicated to helping your business grow. If you’re looking for high-quality vinyl bumper stickers to help your business grow, let us help. Our in-house designers can help create the perfect bumper sticker for you, and our printing options can take your design and create amazing bumper stickers. You can place an order online or give us a call at (213) 320-4865 if you need assistance with your order.