Brochures are a great way to reach people with your message. Whether you want them to think of your business for their next project or you have a product you want to sell, brochures are a great way to get that information into the hands of potential clients. To get the biggest impact, follow these tips so your brochures stand out from the crowd.
1. Figure Out Your Main Message
You can’t write someone a novel about why they should hire your company. You don’t have room to list every business success you’ve ever achieved. When you have a very limited space to work with, be specific: what are you really trying to say? Figure out the 10-word version and build slowly up from there. Trying to cut down a big pitch just leaves a clunky message behind.
2. Negative Space is a Must
You’re paying for space and you don’t have a lot of it, so you should use every scrap you have, right? Wrong. Negative space gives your information room to breathe. It draws the eye to the things you want it to see. Overloading your brochure with text and pictures will just make it look “busy” and will be off-putting, not intriguing. Keep things roomy and you’ll have a more appealing product.
3. Use Color Effectively
Color is expensive to print with when compared to simple black and white, but it’s more than worth it. Use your brand colors to start building recognition in your potential client base. For example, use it to highlight things that are especially important. You can also use it creatively, so your brochure stands out from a crowd from similar companies. You don’t want to start by throwing a ton of color on your brochure. Remember the tip above, and don’t sacrifice your negative space for flashy and assertive color. Use it conservatively and you will see a difference.
4. High Quality Paper
High quality paper will make or break your brochures. Flimsy paper is popular because it’s cheap, but it’s not going to help you stand out. It doesn’t inspire confidence in you or your message. It’s also easier to tear, damage, smear, etc. High-quality paper from a custom printing company will last longer and allow your brochures to reach more people than they otherwise would.
5. Add a Call to Action
Now that you’ve given someone all this information in a brochure, don’t leave it without a call to action. Tell them what they should do! It may be as simple as scheduling an appointment with your showroom or getting in touch with your customer service team. However, it could be something more complicated. Whatever it is, get in there and tell them what to do.
Brochures can have a big impact on your business. Follow these tips to turn out clear, durable, and easy to read brochures. You don’t want your success to depend on a flimsy product or unclear brochure directions. Use color carefully, give everything space, and add a call to action at the end. Look into what brochures your business needs today.