Marketing your business or promoting your personal brand can be difficult. With all of the advertising options available today, it’s hard to know where to put your time and money. Stickers on demand have continued to rise in popularity and have proven effective in many marketing campaigns. By customizing unique stickers, you can help promote yourself and raise sales, increasing profits. Utilizing stickers on demand printing services means you can boost your business without needing to worry about excess inventory or stocking issues.

Types of Customization for Stickers on Demand

Customizing your own stickers is a great way to show off your company’s unique personality without too much effort. There are two main types of customizations for stickers on demand. The one you choose will depend on the specific need you have for the stickers.

Standard Sticker Customization

Customizing a standard sticker design has several benefits. Because you’re choosing from pre-formatted sizes and shapes, printing machines don’t need extra time or processing power to calibrate to your design. This means that your printer can create your stickers on demand quickly and at lower costs. However, this does mean you are limited in your creative capabilities and have to stay within the defined boundaries.

Standard stickers are perfect for giveaways and free promotional items. Because they cost less to make, you can hand them out at events or send them along with online orders to help build brand awareness without taking a hit to your budget. They’re great for simple custom designs such as company logos or taglines.

Die-Cut Sticker Customization

If you want a little more creative power in your sticker customization, die-cut is the way to go. Die-cut stickers allow you to create any design you can dream of. Because the printing machines calibrate the image you set up, you can have any size or shape of sticker. The downside, however, is that die-cut stickers can take a little longer to print and are often slightly more expensive to produce.

Die-cut stickers are perfect if you’re looking for a new product to add to your store or if you want to show off your personal artwork. Because they are more unique and customized, customers are more likely to purchase them and show them off on their personal objects. You can even create die-cut sticker sheets that portray a collection of your unique designs.

The Benefits of Stickers on Demand

Getting stickers printed can be good for business. But ordering stock can be risky as well. If you underorder, you can run out of the stickers you need that can help boost your business. But if you overorder, you risk losing money on a product that doesn’t sell. With stickers on demand, however, you can print your customized stickers exactly when you need them. 

Printing in large or small quantities can help you fulfill orders or get ready for your next big event. And with quick turnaround times, you can make sure you have everything you need exactly when you need it. With stickers on demand, you don’t have to worry about keeping a close eye on your inventory; you can get the stickers you need only when you need them.

Tips for Printing Stickers on Demand

Getting stickers printed on demand isn’t difficult, but you could run into some problems if you aren’t prepared. Making sure your file is properly formatted and your options are all configured is the best way to ensure printing goes smoothly.

stickers on demand

Photo by Mika Baumeister on Unsplash

Choosing Printing Options

Picking between standard or die-cut isn’t the only thing you have to worry about at checkout. While the size and shape of your sticker are the most important factors, there are many additional customization options to choose from. Knowing what paper weight or additional features, such as foil or spot UV, you want ahead of time can help you expedite your order and get the perfect stickers for your needs.

Formatting Your File

Even if you have all your customization options picked out ahead of time, they won’t matter much if your file isn’t properly formatted. File formatting issues can cause blurry images, discoloration, and even loss of design. To ensure your stickers on demand print perfectly, make sure you check the following file settings before hitting Send:

  • Color Spectrum: While computer screens display colors according to the RGB (red, green, blue) spectrum, printers use four colors of ink to make your stickers instead. So double-check that your file is set to the CMYK (cyan, magenta, yellow, black) spectrum and print a test page to ensure your colors are correct.
  • Bleed Area: Cutting machines are more precise than humans, but there’s still always a small margin of error that can occur. Including a ¼” bleed area around your custom sticker design can help you avoid losing important information or design elements during the printing process.
  • DPI: The DPI (dots per inch) setting tells the printing machine how many pixels to include per inch of your design. The default for many image editing software is 75, but this is much too low for a physical print. Setting the DPI to a minimum of 300 will ensure crisp and clear images on your stickers.

Where to Get Stickers on Demand

Stickers can be great for handing out at events or adding new products to your store. But if you don’t want to have to worry about inventory, stickers on demand can help you build your business without the extra stress. At Guru Printers, we print stickers on demand for both standard sizes and custom die-cut designs. No matter what kind of sticker you want to make, we’re here to help. You can start placing an order for your custom stickers on demand from our online order form. If you have any questions or need help with your order, contact us at (213) 320-4865 or [email protected].