Stickers can be a great way to promote your business or personal brand. With people displaying your custom die-cut stickers on their personal belongings, you gain free advertising. And by selling your unique designs on custom stickers in your shop, you can also boost your sales and improve profits. With custom die-cut stickers, you can truly make your mark in any professional or creative venture.

Guide to Custom Die-Cut Stickers Design

When designing your custom die-cut stickers, you need to keep in mind who your audience is and what you want your stickers to accomplish. If you’re creating stickers for your customers that you want to sell in your store, you’ll want a different design than stickers made to give away to potential clients at events. 

Designing for Sale

Stickers that you intend to sell in your store will need to be unique and feature either a fun quote or an artistic design. While getting your information out there can be helpful, you likely won’t sell many if your design is just your logo. When designing stickers for sale, try to think of a design unique to you or your company. Do you have personal art you can make into stickers? A cute tagline that would look great in a stylized font? Whatever you decide on, make sure it reflects your brand or business.

Designing for Freebies

Giving stickers away for free at events can be a useful tactic for getting your name out there. People are more likely to utilize your stickers if they get them for free. And since you aren’t concerned about trying to make a profit off of them, free stickers are perfect for getting your contact information out there. Giveaway stickers should have your company name or logo, as well as a link or QR code to your website. This way, when people see your sticker, they know how to find you, which drives business up.

Guide to Custom Die-Cut Stickers Printing Options

Die-cut stickers are different because they don’t fit the regular shapes of square and circular stickers. While this means additional time and money spent on calibrating the machine, it also means you get a unique product for your company or brand. When placing an order to print your custom die-cut stickers, it’s always a good idea to know what options you want ahead of time to expedite the process.

custom die-cut stickers

Photo by Melissa Keizer on Unsplash

Singles or Sheets

You can order die-cut stickers as either a pack of singles or in sheets. Sticker sheets can be great to sell in your shop as they offer more bang for your customer’s buck. But if you’re just using your stickers to give away, then singles make the most sense.


The bigger your stickers are, the more they’ll cost to produce. While it may seem like keeping costs low for freebie stickers is a good idea, you want to keep in mind how easy your sticker is to read. If your stickers are too small, it’ll be harder for viewers to know who you are or find your information. 


Ordering in bulk saves you money per sticker, but you do run the risk of having excess inventory. If you aren’t sure how well your stickers will sell, then it’s a good idea to choose on-demand sticker printing. By only ordering the number of stickers you need when you need them, you avoid the headaches that come with inventory management.

Guide to File Formatting for Custom Die-Cut Stickers

When it comes to printing custom die-cut stickers, errors in file formatting are the leading cause of misprints and delays. If you take the time to make sure your files are properly formatted ahead of time, you can avoid these costly issues.


The DPI (dots per inch) of your file tells the printer how many pixels to print per inch. The higher this number is, the higher the quality of your sticker will be. Low DPI numbers lead to blurry images and illegible font. To ensure the best quality print for your custom die-cut stickers, make sure your DPI is set to at least 300 before you send it off.

Bleed Area

While printing machines are much more precise than humans, there is still a small margin of error that can occur. Shifting during the cutting process can lead to a small percentage of your sticker’s design being cut off. To avoid losing any important information, you should always include a ¼” bleed area around your sticker design. This can be either a blank background color or unimportant design elements.

Color Spectrum

When you see an image on your computer screen, the colors displayed are created through the RGB (red, green, blue) color spectrum. If you tried to print this same image, however, the colors would come out looking different. Printing machines create colors using four ink cartridges. Because they filter colors through the CMYK (cyan, magenta, yellow, black) spectrum, printing an image in RGB won’t work properly. So make sure you switch the color settings and print a test sheet to ensure you have the right vibrancy and hue that you want.

Custom Die-Cut Stickers in Downtown Los Angeles

If you’re looking for custom die-cut stickers for your business or brand, Guru Printers is here to help. We pride ourselves on offering high-quality printing for dozens of products across multiple materials. Whether you’re in the market for stickers, business cards, posters, or magnets, we’ve got you covered. You can start by placing an order on our online form or making a request with our in-house design team. If you have any questions about how our business can help your business or brand, give us a call at (213) 371-9412 or send an email to [email protected].