Marketing and promoting a business isn’t always easy. With ease of access to information, customers need a fast and simple way to tell if your business is the one they want to work with. Catalog printing can help you provide potential clients with everything they could need to know about your products or services. By providing this information in a visually pleasing, comprehensible catalog, you can increase your monthly profits and reduce the time you need to spend explaining your brand to others.

What is a Catalog?

Catalogs are booklets of products or services that businesses use to detail their work to others. Most catalogs are made with certain events or seasons in mind. For example, a fashion company might use catalog printing to create a show of its latest fall line. A travel company may utilize catalog printing to create a showcase of fabulous honeymoon destinations for an upcoming bridal show. But even catalogs that don’t change seasonally or frequently can be used to help both businesses and customers.

How Catalog Printing Can Benefit You

Printing catalogs can seem like a costly marketing move. But catalogs help you in more ways than one and can actually save you time and money down the road. 

Improving Conversion Rates

When selling products or services, it’s always best to have a way to show off the important information about each offer. If you offer many products or services, it can be difficult to make sure each salesman has what every customer might want. And if you can’t quickly and easily share the details with them, customers are less likely to work with you. But if you have a catalog that shows off all of your products and services, anyone who has one can quickly and efficiently secure more deals with clients.

Enhancing Branding

Having a brand is crucial if you want to market and promote your business. But building up your brand isn’t always easy. Catalog printing can help. When designing your catalog, you can carry over ideas and themes from your brand on each page. Using similar colors, fonts, and design elements ensures that each page a client or customer looks at is identifiable as yours. With branding opportunities on each page, you can build up your company’s image while making more sales each month.

Improving Customer Experiences

Having to listen to a long sales pitch can be draining for many people. There are plenty of clients and customers who prefer to look over the information themselves first and then go into a conversation. Having a catalog of your offers is a great way to help these clients and customers feel more comfortable with your company. 

Photo by Kitti Incédi on Unsplash

Producing new catalogs for each update to your products or services is also a great way to let customers and clients get the newest information in a streamlined fashion. By sending out catalogs to arrive on the day new lines or products drop, your contact list can get a first look at what’s new so they can make quick and easy decisions on what to buy.

Saving Time

When someone is interested in a product or service, they may contact your company with questions about specific details. This can take up a lot of time for your customer service department that could be spent on other important matters. Having a catalog allows you to present clients and customers with all the information they need upfront. Listing out the prices of items, the variations available, the materials used, or anything else that might be relevant allows customers to get the details first, so they aren’t calling or writing in with easily answered questions.

Tips for Making High-Quality Catalogs

Catalog printing can help boost your business in a variety of ways. But these benefits only apply to catalogs that were made to a high standard of quality. If your catalog is visually unappealing or has design errors, then it won’t be as effective in serving your company. Here are some things to keep in mind as you put your catalog together.

Proper Balance

Balancing each page is a bit tricky, but it’s necessary to enhance the view of your catalog. For each product, you want to make sure you show off at least one photo, using two or three for products or services that you want to promote. The text for each should be large enough to read, but not so large that it takes up most of the page. Having some blank space around each design element is also beneficial to avoid unattractive clumping of information.

File Formatting

Even if you have the perfect design, if your catalog isn’t properly formatted, then you could still end up with a lower-quality product. There are three main formatting issues you should check before you send in your file:

  • DPI – The DPI (dots per inch) should be a minimum of 300.
  • Color Spectrum – The color spectrum should be set to CMYK (cyan, magenta, yellow, black) instead of RGB (red, green, blue).
  • Bleed – Each page should include a ¼” bleed area, and you should avoid putting any crucial information or design elements inside.

By making sure your file is properly formatted ahead of time, you can avoid costly and timely misprints.

Where to Get High-Quality Catalog Printing Services

If you want to show off your business’ products or services, catalogs are the way to go. At Guru Printers, we’re dedicated to providing each company with high-quality catalog printing for any industry. You can start boosting your business today by filling out our online catalog order form. If you have any questions or need help with your order, give us a call at (213) 513-6533. You can also send an email to [email protected].