Having a personal or business brand takes a lot of time and energy to maintain. With how fast the world moves these days, you have to be just as fast if you want to keep up with marketing and promotion. With die-cut stickers, you can create amazing and unique designs that will help spread the word about your brand. As long as you take the time to create an eye-catching design, print your stickers properly, and distribute them through the right channels, you can see your brand grow more and more.

What Are Die-Cut Stickers?

Normally when you order stickers, you’re stuck with the specific sizes and shapes set out by standard printing calibrations. But when you order die-cut stickers, you can make your stickers into any size or shape you want. For most, die-cut stickers are made into a unique shape, such as your logo or a character you use for promotion. A die-cut sticker design means you have full creative freedom over what your stickers look like. No matter what design you come up with, printing companies can calibrate their machines to your specifications to create unique stickers just for your brand.

Why Use Die-Cut Stickers?

Stickers in general are a great way to promote your brand for any occasion. But die-cut stickers are even more so. Most people like things that are special and unique. If you hand them a circular or rectangular sticker, chances are they have a handful of similar stickers from other brands. But when you give away or sell a die-cut sticker, there’s automatically a higher value from its unique shape. Die-cut stickers are more likely to be used as decorations on laptops, notebooks, and other personal items. This means that if you create die-cut stickers for your brand, you’re getting free promotion from anyone who uses them.

Ways to Design Die-Cut Stickers

If you want your stickers to work for your brand and support your marketing efforts, you need to have the right design. A poorly designed sticker isn’t going to help you much since no one will want to buy or display them. There are three main paths you can explore when designing your die-cut stickers.


If you have a good eye for graphics or already have a workable design from your other promotional materials, you can make the designs yourself. While this method can save you money, it’s also the method that will cost you the most amount of time. Designs for your stickers aren’t something you can just do in a minute and move on with your business life. Designing your stickers yourself is something you should do only if you have the time to commit to making them look their absolute best.

Hiring a Sticker Designer

If you have other promotional images available, chances are you used a graphic designer for them. Hiring the same designer to make die-cut stickers is a great way to maintain brand integrity. By making all of your marketing images similar in style and color, you can promote your brand more easily. While this can be expensive, it’s important to have a professional design if you want your brand to be taken seriously.

die-cut stickers

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Using an In-House Designer

Many printing companies have their own team of in-house designers that you can pay to help create designs for whatever you want to print. Using these designers will guarantee that your design is perfectly formatted to work with the printing equipment they have. This means you’ll spend less time revising images and less money spent on accidental misprints.

What to Do with Die-Cut Stickers

Once you have the perfect design for your die-cut stickers, you’ll need the ideal strategy to get them out into the world. You can either give your stickers away for free publicity, or you can boost your sales by selling them online or in your stores.

Giving Stickers Away

Conferences, conventions, and other events can be great places to promote your brand. And if you have a free item to give away, you get even more publicity. Die-cut stickers make the perfect freebie because they’re unique and eye-catching enough that people are more willing to take them. And beyond that, people are also more willing to use and display them. If your die-cut stickers include your brand name, logo, or website, you can find new customers and clients by letting others walk around with your design.

Selling Stickers

If your brand has unique artwork that you want to sell, stickers can be a great boost to your profits. Die-cut stickers are the perfect item to suggest adding to carts at checkout. They can also be useful incentives for certain shopping milestones, such as a free sticker with every $20 purchase. The more unique sticker designs you have, the more you can increase your sales and help your brand grow.

Where to Get Die-Cut Stickers Printed

If you have an eye-catching design that you want to use to promote your brand, you need die-cut stickers to help. At Guru Printers, we’re dedicated to providing everyone with high-quality prints at affordable prices. Whether you have a design ready to go or need the help of our in-house designers, we’re here to help your brand grow with die-cut sticker printing services. To get your stickers as soon as possible, you can start by filling out our online order form or sending an email to [email protected] for help with your order.