Brochures can be used in any industry for any need. They are a versatile and useful marketing tool that helps your company grow and expand. With high-quality brochure printing in Los Angeles, your business has the resources needed to reach its full potential. There are many ways brochures can boost your company and help you achieve your goals. 

Ways to Use Brochure Printing

Brochures have a variety of uses, and you can customize your brochure to match whatever you need. No matter which industry you’re in or what information you need to display, brochures are one of your best options.

Brochures for Information

Detailing information about your company is one of the most common uses for brochures. Because there’s so much space to work with, you can hit a lot of points without needing to juggle a bunch of different flyers or posters. And with a variety of different folding techniques, you can also separate those points into their own sections for a better flow. Informational brochures can be handed out at conferences and other events, displayed in your offices and storefronts, or even mailed out to your mailing list with updates about your company.

Brochures for Art

Having a portfolio in the art world is crucial if you’re looking to take on more jobs. Having a website where you display all of your art can be helpful, but having something physical to hand to potential clients is even more beneficial. Giving out brochures that have examples of the work you do can help people get a better idea of your art style and whether or not it fits their needs. This can reduce the time it takes for them to research you and helps you get quicker deals done.

Brochures for Personal Use

Many jobs require keeping track of a lot of information. Having a handy cheat sheet available is a great way to help you stay on top of everything. With a brochure, you can organize the information you need in an order that makes sense to you. That way, when you need to quickly look something up while working, you can just flip open your brochure and get the answer you need right away.

How Brochure Printing Helps Your Company

No matter what you use brochures for, there are certain universal benefits you can always expect.

Brochures Save Time

This is especially true at trade events. Having a whole long spiel you need to give to everyone who visits your booth or table can be time-consuming and exhausting. But if there’s an informational brochure nearby, people can take their time learning about your business without occupying your time. This means you’re more available for deeper conversations with others that could lead to sales and business relationships.

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Brochures Offer Convenience

Because they’re designed to be folded, brochures are a convenient option for promoting your company. Not only can you tote them around easily wherever you go, but it’s easy for people you meet to carry them as well. People are more willing to hold onto something that they can slip inside their pockets or bag, which is why business cards are so effective. But brochures can be more effective since they are small in size but can hold a great deal of information within their folds.

Brochures Are Cost-Effective

If you’re looking for a way to boost your business but you don’t have a large budget, brochures are just the thing to help. Because the cost of materials is relatively low, brochures are a great way to give detailed information about your company without spending a fortune on large posters or heavy-duty postcards. By saving money on brochure printing, you can reallocate funds to support other parts of your business. 

How to Get High-Quality Brochure Printing

Brochures are a great way to expand your promotional goals, but they can also be a hindrance. If you don’t take the time to get the right brochures printed perfectly, you can end up wasting a lot of money on misprints and failed products. To make sure you get the highest quality possible, make sure you follow these tips.

Find the Right Brochure Printer

Having a good printer is the first step in getting a good product. There are plenty of printers around, but not all of them offer the same high-quality products. When researching a printer for your company, pay attention to the following:

  • Location – You’ll want a printer that’s located in a centralized, urban area, such as downtown Los Angeles.
  • Other Services – The more products your chosen printer can provide, the less time you have to spend in the future looking for a new printer for different projects.
  • Testimony – Reading online reviews and looking at photos can help you determine the quality and customer service you can expect from your chosen printing company.

Follow Formatting Guides

Each printer will have its own specific formatting guidelines you should follow to ensure quality prints. The most common formatting issues include:

  • Low DPI – Your DPI (dots per inch) setting should be set to at least 300.
  • RGB Color Spectrum – Printers use the CMYK color spectrum, so sending a file with RGB often leads to discoloration.
  • Not Including a Bleed Area – Shifting can happen during the cutting process, so including a ¼” bleed area around your pages helps prevent the loss of important information.

Where to Get Brochure Printing in Los Angeles

If you’re ready to expand your business with the help of brochures, we’re ready to help. Here at Guru Printers, we pride ourselves on always providing only high-quality prints for our clients. Whether you’re looking for help with brochure printing, need new business cards, or want to branch out with some new promotional materials, we have everything you need. To get started, you can fill out our online order form for brochures. If you have any questions or need help with your order, give us a call at (213) 320-4865 or send an email to [email protected].