There is quickly becoming an opinion that has formed that a website is the most important piece of information that customers may ask from you. If not the website, then definitely a social media account. A lot of business owners, executives, and managers feel that this is where they should be investing the resources to help draw customers into their business.
There is some merit to that, but the truth of the matter is that your business card is more important than all that. It is incredibly important, and here are a few reasons to explain why.
Easy Way to Provide Your Details
The most important of all reasons is that all of your contact and other business-related details are listed on the business card. Not only does it list your name, the name of the business, phone number, and address, but you can also include social media accounts and the website address all on one card.
Plus, these business cards have become quite sophisticated and beautifully designed. They are almost picturesque, which makes them something that a customer will definitely hold onto. Plus, they easily slide into their wallet, purse, or pocket, making it easy for them to carry.
They Make an Immediate Impression
They say you never have a second chance to make a first impression, and your business card can be one way that you can make an excellent initial impression with potential customers. If you have a beautifully designed and printed business card that will instantly capture the customer’s attention. They will be impressed by the fact that you have gone the extra mile to make a beautiful card. That can only help your business in the long run.
Necessary in Some Cultures
In some parts of the world, that social media account is a big deal. However, there are many cultures where a business card is considered an essential part of doing business. For example, in Hong Kong, a person must have a business card. Failing to have one would be like not shaking hands with someone in America or not bowing in Japan. There is an expectation that business cards will be exchanged during the initial meeting and failing to have one creates an inferior image.
These are just a few reasons why having a business card is essential. Keep in mind that someone may ask you for one, and the last thing is that you do not have a business card. That will make you look terrible.