In the digital world we live in today, we often forget how much the tried-and-true marketing and selling methods matter. Business cards are, and always have been, a key staple when introducing your business to potential clients. Furthermore, an effectively designed, attention-grabbing business card will keep your business or service in the forefront of your clients’ minds.
The phrase, “You never get a second chance to make a first impression,” is the pinnacle of truth when it comes to handing a potential client a business card. Follow these helpful tips and you will have a great conversation starter as well as a fantastic marketing tool.
Get Professional Help
Numerous companies offer hundreds of business cards for a great buy. The fact is, they’re cheap. The price is cheap because the product is cheap. The very last thing you want to present to a potential client is a flimsy piece of paper that is poorly designed, confusing, or unprofessional. A professional graphic designer knows your business cards should quickly convey who you are, what you value, and reflect well on your business. Custom printers and graphic designers can easily create innovative yet professional cards using the appropriate paper stock and ink. Your business card is not something you change every month. It is a permanent first and lasting impression that speaks volumes about you and your business.
Follow the KISS Principle
A design principle noted by the U.S. Navy in 1960, KISS is an acronym for, “Keep it Simple, Stupid.” In summary, this concept means that most systems work best when kept simple rather than made complicated by unnecessary complexity. The KISS principle is perfect when applied to designing business cards. Include the pertinent information such as your name, business name or service you provide, phone number, and email address or address (optional). Consultants and home-office workers do not always need to provide their street address. It is completely up to you whether you include it or not.
Avoid the Clutter
Feel free to include an image, embossed logo, or tagline. When designing your business card, get as colorful and creative as you like; however, keep it clean and simple. For example, don’t put your name in one corner, your phone number in another corner, and so on. This is the information your clients need to access and placing it here, there, and everywhere on your business card appears disorganized and will not get you or your business noticed or remembered. All pertinent information should be together and printed in an easy-to-read font.
Stick with Standard Sizing
Business cards have always been 2” x 3.5”, and they should remain that size. Some people choose to print bigger business cards to “get them noticed.” More than likely, their business card is thrown in the trash. Business card holders, wallet inserts for business cards, and Rolodex-type business card holders are standard size. To keep your business card in the file, whichever type that may be, stick with standard sizing.
Make it Yours
Business cards leave a lasting impression. Use your logo, tagline, or trade symbol – just be sure to work with a designer to ensure the business card represents you and your business professionally.
At Guru Printers, we’re here to help. Bring your own design or upload it here. No design or images of your own? Our team of designers can help you custom design the business card of your choice. Call us at 213-612-4451 (Downtown) or 213-935-8657 (Arts District) for all of your business card needs. With many different templates to choose from, and multiple styles and options available, we can help you make your first impression a lasting one.