Printing is Timeless
Printing is timeless, despite the world’s rapid movement into digital technologies. There’s still life in printing hardcopies of documents. In fact, it’s unlikely that the world will ever become fully digital. We cannot eliminate printing in all its formats as the human mind requires the reading of words and images printed. As humans, we still like to hold paper in our hands, turn the pages and make notes next to what we have read. Digital content is convenient, however, images and words on paper seem more tangible than viewed digitally. Printing, thus, still has applications in today’s world and will almost certainly have life in the future.
Printing is Timeless in Business
Buying that printer along last year was not a waste of time and money. Those printing stores you use for more difficult or larger volume jobs will still be within easy reach. They will still be providing the printing service offerings they have today. If you’re a businessperson, how many times have you sent a digital business card versus handed over one? Almost certainly, you still have a large volume of your own business cards that you hand out. You do so far more often than sending a digital card. How many digital agreements have you signed versus the number of paper agreements you have put pen to paper to? The answer is, no doubt, the same as the business card question.
Look at your advertising material and product brochures. Your sales team will still hand out printed product brochures. Potential customers still want a brochure they can browse through rather than search a website. Banners, outdoor advertisements, and flyers are still critical for advertising. You are, no doubt, still spending a fair amount of operational costs on printing advertisements.
Even if you aren’t in business, how many digital Happy Holiday cards did you send? It is likely, even during the last holiday season, you sent more cards than emails. Although many of our photographs stay as digital files, some people still print their photos and frame them. Or they can even have them professionally printed on canvas. Printing is still very much a part of home and office décor. Printing is still, in fact, part of our everyday lives and the printing industry is not going anywhere fast.
If you are in business, make sure you maintain good relationships with your printing partners and paper suppliers. At home, you can safely upgrade your printer to make printing easier and more professional. Printing is alive and well even though cell phones, tablets and laptops have taken over other parts of our lives.