In the business world, you want to do everything you can to stand out. You are aware that there are competitors fighting for your customers, and so you want to do all the things that can help you to differentiate yourself from them so that customers and clients will feel that you are the ideal choice for them.
One way that businesses try to differentiate themselves is through the use of customized envelopes. Letting the customer know that they are getting materials from you is a great way to get your name out there. This is especially true if you are reaching new customers or potential customers. Having a smartly monogrammed envelope often differentiates you from your competition, but is it a wise idea?
The truth is that a customized envelope is a very effective marketing tool. This custom printed envelope ensures that those receiving the mail are aware of your business and delivery people as well. Every person who sees that piece of mail is going to have a memory of your business, and that is good for you.
In addition, a customized envelope includes your logo and contact information on the outside. The location of your business is visible to every person who sees that envelope, and that is good as well. The more people who know where your business is located, the better off you will be.
Plus, this creates brand recognition. A person may be driving by your business and remember that logo that was on the outside of your envelope and decide to check out the business. You created a situation where they felt compelled to find out what you were all about.
There Are Some Cons
While all these things are true, you should understand that there are negatives to choosing to customize envelopes as well. First, if your competitors are all using this marketing tool, you are not really standing out. You are just another letter in the mail. You want to check out your competition to see if they are using this marketing tool as well.
In addition, you want to make sure that the return on investment is worth it. If you spend a significant amount of money on customizing envelopes and getting very little foot traffic in return, this was not a good use of your resources. In addition, you want to make sure you are choosing a printer that can create great envelopes at a price that works within your budget.
As you can see, there are benefits to this, but be careful. Make sure you are getting the effect that you desire.