Postcards marketing is on the radar of many small businesses and giant corporations in LA. It is an excellent form of direct mail marketing, integral to your marketing mix to drive new customers to your business.
Unlike digital marketing, which can cost you a lot of money without proven results, postcard marketing is efficient, result-driven, and cost-effective. So, you don’t need to break the bank to relish the advantages of postcard response rates.
What are Matte Postcards?
Matte postcards have a unique and subtle shine with a more professional appearance. These postcards are best for highlighting the textual content because the matte finish ensures a high contrast between text, graphics, and images.
So, if you want to increase the postcard’s readability, a matte finish is an excellent choice. It also improves the white space within the postcard. Let us now discuss why matte-coated postcards are worth your investment in 2022.
Advantages of Matte Postcards
The matte finish gives a clean, smooth look to your postcards. At the same time, it works well with numerous designs and color schemes. It eliminates glare and ensures the product appears cleaner without highlighting the fingerprints.
Stylish and Modern Appearance
Matte-coated postcards offer a more modern and stylish look, making them an excellent product for businesses to showcase their brand. If you have a monochromatic design and want an attractive appearance, look no further than matte-coated postcards.
However, the matte-coated postcards are more text-oriented than image-based because it gives your product a cleaner, sleeker, readable, and more professional look. These cards feel better in the hands of your target audience.
Unlike glossy postcards, matte-coated postcards have an excellent potential for highlighting textures. For example, a person can read the matte-coated postcard from anywhere because it does not have a glare.
Improved Customization Options
Numerous companies in LA offer matte-coated postcard printing services. However, fewer provide customization options to produce a one-of-a-kind finished product. On the other hand, Guru Printers focus on customization to help you achieve your goals.
We offer matte-coated postcards in different sizes, including 2 x 8 inches and 6 x 11 inches. We use premium-quality 16pt card stock paper for printing with matte coating and rounded corners, including two rounded with ¼ and 1/8 inches radius and four rounded corners with ¼ inches and 1/8 inches radius.
Best for Targeted Marketing
Unlike traditional and digital marketing, postcards coated with matte can streamline your advertising strategy. These cards are best for marketing efforts in a specific location to attract people and entice them with your offerings.
Distributing matte-coated postcards in your local area will help you know customers’ buying behavior and characteristics. You can use these insights to yield positive results because customers are likelier to engage with a matte-coated postcard. However, make sure the card is minimalistic, short, and engaging.
Matte-coated postcards are attractive, causing people to keep them for a prolonged period even if they don’t intend to buy your product immediately. For example, they may tack the postcard to a bulletin board, refrigerator, or cupboard for a constant reminder of your offering.
Moreover, matte-coated postcards are one of the easiest marketing methods to measure your campaign’s success. For instance, when you hire a professional service like Guru Printers to design a lovely postcard and print it with matte coating, you will generate more leads for your business.
As a result, you can increase sales and generate higher profits. For example, you can ask recipients to fill out the matte-coated postcard and send it back to your office. Likewise, you can ask them to respond to the postcard via email.
Reliable and Affordable
A typical postcard marketing campaign allows businesses to offer multiple products and promotional items. You can create a unique message with each postcard to reach your target audience and existing customers. For example, you can:
- Provide company information
- Offer discounts
- Provide details on new products
- Offer advice to make the most of the product
- Direct consumers to act
Most companies believe that postcard printing costs a lot of money. However, this is a misconception because matte-coated postcards printed by Guru Printers are less expensive than sales letters or online campaigns.
You can distribute thousands of postcards without spending thousands of dollars. However, it is crucial to hire Guru Printers, a reputable service that offers efficient, reliable, and cost-effective matte-coated postcard printing to help you launch your marketing campaign efficiently and quickly.
Why Choose a Professional Service for Matte Postcard Printing?
Desktop printers are suitable for small paperwork or documentation in offices. So, you can’t print hundreds of thousands of postcards with your office printer. At the same time, you can’t apply the matte coating to the postcards due to a lack of knowledge and quality machines. Here is why you should hire Guru Printers.
Premium-Quality Matte Coated Postcards
Guru Printers focus on technological advancements and invest in premium-quality printers to produce durable, colorful, attractive postcards for your marketing or promotional campaign. The company provides businesses with services of better finish, matte-coating, and resistant printing, something you can’t achieve with an office printer.
Bright Colors and Professional Designs
Colors play a crucial role in grabbing your audience’s attention. Office printers do not have a consistent color supply due to low-quality ink. At the same time, desktop printing machines have limited color choices, so you may not achieve the desired colors for your postcards.
In contrast, Guru Printers is a professional printing company in LA with cutting-edge machines that offers you innovative designs and bright colors on postcards. We get you a better color representation that aligns with your brand and ensures that your postcards have quality text and graphics and excellent readability.
Final Words
Matte-coated postcards tend in the United States and other countries due to their high-quality non-glossy appearance and prominent text highlights. Guru Printers designs and prints one-of-a-kind postcards with a matte coating at the most affordable prices. Contact us today for more information!
