Postcards are valuable materials to streamline your targeted marketing strategy. It is an affordable form of direct mail marketing. It enables companies to use their creative skills to launch a new product or service, offer discounts to existing customers, invite people to attend a tradeshow, etc.
Today, everyone is familiar with spot UV coating or printing. However, most people and companies don’t know whether spot UV postcards are beneficial for their personal events and marketing efforts. So, it is crucial to ask yourself:
- Why should I consider spot UV postcard printing?
- Should I print the postcards as a DIY project or hire a professional service?
- Are spot UV printing materials, including postcards, generate higher ROIs?
Today’s article will give details on spot UV postcards and their benefits. Read this post carefully to make the most of the essential information. The purpose is to help you make an informed decision before investing in spot UV postcard printing.
What are Spot UV Postcards?
Spot UV is one of the most popular coating methods that require a professional to apply high-gloss UV coating to a postcard. Research studies have confirmed that UV light cures the varnish of printed material, giving a postcard a vibrant aesthetic, shiny appearance, and a protective layer to prevent damage.
Colors Appear Shiny and Vibrant
The primary reason to choose spot UV postcards is that the colors, including PMS and CMYK hues, appear shiny and vibrant, drawing more attention to the “spots” or targeted areas.
For example, a spot UV finish applied to your business logo will appear nicer, glossier, shinier, and more vibrant. So, this helps your business stand out and improves your brand identity.
Add Protective Layer
Spot UV postcards use ultraviolet light to cure the coating applied to the gloss or varnish. It seals the colors’ vividness and adds a protective layer to the finished postcard. UV coating varies from a highly reflective shine to a glossier look.
In addition, spot UV postcards have a protective coating applied to specific areas. When these spots contact UV light, the coating dried quickly and efficiently, enabling the designers to get creative and produce a lovely postcard.
So, spot UV is an excellent way to lock in the gloss and colors while adding a protective touch over specific spots on the postcard. The protective layer prevents the postcard from being damaged and increases its overall lifespan.
High Clarity and Readability
Postcards finished with spot UV coating are attractive, eye-catching, and vibrant, thanks to the lustrous shine under direct and subdued lighting. Hiring a professional printing service like Guru Printers can produce aesthetically pleasing postcards with a touch of sophistication to help you achieve your marketing goals.
Although the spot UV technique adds a glossier look to the postcards, it requires a careful design to make the content easy to read. Therefore, hiring a professional service is crucial to get the best of both worlds and have a unique look that grabs people’s attention with legibility at a distance.
Smudge Protection and Ecofriendly
People love postcards because they are attractive with vibrant colors and innovative designs. However, when you distribute the traditional postcards, the design may get marred by fingerprints and smudges.
On the other hand, spot UV coating applied to the postcard by Guru Printers can prevent smudges, fingerprints, and other damages due to a protective layer between the material and constant handling.
Moreover, spot UV coating is precise and stays firm. In simple words, it does not escape into the air, making it a healthier and eco-friendlier coating option for businesses to make their marketing strategies more sustainable.
Durable and Long-Lasting Finish
Spot UV postcards involve applying the printing or coating in specific patterns. Guru Printers applies the layer to selected areas against the background based on your requirements. The standard UV printing is a cutting-edge technique available with high-tech printing machines at Guru Printers.
We have a team of professionals with extensive knowledge of installing UV lights onto the printing machines to speed up the drying process. The purpose is to produce crisp, clear, attractive, and durable postcards with a long-lasting finish. So, postcards with spot UV coating are hard-wearing.
Moreover, a quick drying process means the artwork designs and inks have resistance to fingerprints, smudges, and abrasions. So, you achieve a high-quality and shiny design and get a product that stands the test of time, allowing your customers to reuse them.
Appealing to the Eyes
Spot UV coating technique is slightly costly and time-consuming. However, the results are worth your money and time because the postcards printed with this method appeal to the eyes and streamline your marketing strategy.
For instance, postcards with spot UV coating make a lasting impression on your target audience. You can use this promotional material to compete with other brands and prevent you from spending thousands of dollars on digital marketing.
Spot UV postcards highlight an essential design element, making them stand out from the competition. However, hiring a professional printing service is crucial because they use high-end techniques to do the job adequately.
Contact us today!
Spot UV printing technique adds an elegant finish to your postcards and draws immediate attention to your brand. Guru Printers applies spot UV to specific areas of the design, such as your company name or logo or call to action.
Hundreds of small businesses and large corporations hire Guru Printing services to add a unique touch to their postcards and related marketing products. We have high-quality printing machines and paper stocks to print luxurious postcards.
Our design team will discuss your requirements, give you ideas, and implement a printing strategy that aligns with your brand. We consider your budget essential when designing and printing postcards with spot UV printing. Call Guru Printers or visit our office in LA to get started with spot UV postcard printing.
