Targeted Marketing Photo by Annie Spratt on Unsplash
Brochures and Flyers
Advertising and marketing takes on a number of forms. It can be anywhere from large billboard displays to flyers and brochures handed directly to customers. Depending on your industry and the volume of customers you have, some of these forms will be more appropriate. Larger businesses and corporates have a mix of advertising and marketing forms as they have greater budgets. This, in turn, allows them to spread their budget across a mix of less targeted forms, billboards, and more personal forms, brochures and flyers. Smaller businesses, with much smaller budgets often have to choose between forms based on which has the higher return rate. Most often, personal advertising and marketing forms are more successful for smaller businesses rather than the less frequent, less targeted billboard and large poster forms.
The Personal Touch in Targeted Marketing
Smaller businesses will have fewer customers. Many will be more localized customers that live or work in the area of your business. In this case, a billboard across town is useless. However, handing out brochures and flyers to potential customers is likely to be far more effective. Brochures and flyers are a more effective, but simply distributing any brochures or flyers isn’t enough. They need to be very carefully designed, be of high quality and have a very direct message. It is not as easy as it may seem to do on your own businesses desktop printers. Despite how good your printers or advertising and marketing team are, in-house printed forms will look amateurish.
Professional High-Quality Marketing
Yet even for small businesses, you will have to partner with a good Los Angeles printing company. They will have your brochures and flyers created, designed, and printed. Fortunately, identifying and choosing a Los Angeles printing company is relatively easy with a number of excellent printing providers around. When choosing a Los Angeles printing company, you do, however, want to make sure that they specialize in brochure and flyer printing.
You want to ensure that they have a choice of sizes, paper qualities and a good design team that can take your advertising and marketing teams messages and turn them into a brochure or flyer that will be remembered, retained and acted on by some of your potential customers. Thus, a good printing company will have various options for flyers and brochures in terms of layout, folds, size and look and feel and if none of them are suitable, a good, worthwhile Los Angeles printing company will be able to run a custom job for you.
As a small business owner or manager, your tighter budgets require smarter choices. As a result, brochures and flyers are an excellent targeted advertising and marketing form that should not be ignored. However, just make sure you choose the right Los Angeles printing company.