Tag Archives: custom coffee mugs

How to Uniquely Market Your Business

Photo by Olu Eletu on Unsplash

Photo by Olu Eletu on Unsplash

Marketing your business takes a lot of work and creativity. The days of handing over business cards and knocking on doors are not over, but they are antiquated marketing strategies.  To market your business effectively, you need to be creative and think outside the box.  Getting a potential customer to notice your business is good, making them remember your business is great!  This article will give you some fantastic, unique ideas to market your business.

Custom Mugs

Almost everyone drinks coffee.  Giving a potential customer or an established customer a custom mug is a great way to advertise your business.  Every time someone picks up a mug, they usually look at the mug to make sure it is theirs.  If your business name, logo, or both are printed on the mug, it is a constant reminder of your business.  You also have the option of printing funny, inspirational, or calming slogans on the mug.  For example, if you own a landscaping business, you could put, “The grass is greener when it’s fertilized,” on the mug and print your company name on the other side or at the bottom. The possibilities are endless and your only limit is the space.  You do not want the custom mug to have too much writing because no one is going to sit and read a long spiel when they just want a cup of coffee. You simply want your company name noticed and remembered – often.  A bonus to marketing with custom mugs is that people who do not drink coffee often use mugs for pen and pencil holders.  This means the mug is sitting in one place and is seen many times daily.

If you have trouble coming up with exactly what to put on your mug, Guru Printers will help.  We can help you “see” what you are thinking of and even help you think of something if you are having trouble coming up with a design on your own.


Think about the last office you visited, how many notepads did you see lying around?  There is always a notepad near for someone to jot something, list something, write down a phone number, or even doodle on.  If you provide notepads with your business name, logo, or both on them, every single time someone writes on one of them, your business is noticed.  People have a natural curiosity and will look at a picture, words, or a slogan on a notepad.  In addition, notepads have numerous sheets of paper and will therefore be a business advertisement for quite a while.

At Guru Printers, we offer four different sizes of notepads with either 25 to 50 sheets of paper.  This is a very economical and effective way to market your business.

Custom Tote Bags

Custom tote bags may just be the cream-of-the-crop when marketing your business.  Eco-friendly, reusable, and easy to carry, cotton canvas totes last a long time.  Picture your business name, logo, image, or all three on a custom tote.  Now imagine five people carrying that tote into every store they go in for the next 10 days.  Not only are the individuals carrying the tote aware of your business, everyone they pass who notices the tote has just been informed about your business.  That is huge exposure for your company.

You can have a funny message, a captivating picture, or just your company’s name and logo printed on the custom tote.  No matter where you go, people are going to notice that custom tote bag.  At Guru Printers, we carry 6 oz. cotton canvas, 9” x 13” custom tote bags that can be printed on one side or both.  If you need help designing, give us a call at (213) 612-4451 (Downtown) or (213) 935-8657 (Arts District).

Guru Printers is a family-owned and operated company and we pride ourselves on excellent customer service, dedication, quality products, and low prices.  We welcome the opportunity to help you uniquely market your business.



The Holidays Are Close! Gifts for Your Customers

Photo by Annie Spratt on Unsplash

Photo by Annie Spratt on Unsplash

Yes, it is only October but time is flying and Christmas Day is only 10 weeks away!  It will not be long before the holidays are here and then we will be welcoming 2017.  Therefore, it is time to start thinking about gifts.

Family, friends, and co-workers are pretty much the standard on anyone’s gift list.  However, if you are a business owner or manager, you need to think about the people who keep your company profitable all year – your customers.  Giving a holiday gift to a customer demonstrates that you appreciate their business.  It makes a customer feel valued and important.  It is also a great strategic move for your business because customers who feel appreciated will return.

First Things First

 If you are sending greeting cards for the holiday season, the following tips will help ensure you (and your business) are remembered fondly:

  1. Greeting cards should be sent so that they arrive in mid-December. Keep in mind the post offices are busier than normal this time of year, so you need to allow for extra mailing time.
  2. Never, ever send an electronic greeting card (e-card). It is impersonal and unprofessional.  As it takes very little effort to send an e-card, your customers will feel as if they are worth very little.
  3. Sign the card yourself. Greeting cards from businesses are usually printed with the business name, and that is perfectly acceptable; however, under your company’s name on the card, you – as the owner or manager – need to sign it.  A simple note such as, “Thanks for your business, John Doe,” is extremely meaningful to the recipient.

Greeting cards are a gesture of kindness, goodwill, and appreciation in the business world.  Order yours early so you have plenty of time to get them signed and mailed.

Gift Ideas

When considering gifts for your customers, you are actually doing two different things.  First, you are saying thank you and showing your appreciation for their business.  Secondly, you are offering a constant reminder of your business.

Almost everyone drinks coffee and that is why custom coffee mugs are always a great business gift.  Every time a customer picks up their coffee mug, they are picking up your business logo or advertisement.  It is a win-win situation.

Notepads make another very useful gift.  Every office has notepads in just about every room.  You never know when something needs to be jotted down.  A notepad with your company’s logo is constantly in use and serves as a reminder of your business as well as the generosity of the gift.

A fantastic gift for customers is a custom tote bag.  Eco-friendly, reusable, and easy to carry tote bags will come in handy for many years.  Whether they are used for a convention, a grocery store trip, a book bag, or any of the other thousands of tote bag uses, every single time the tote bag is picked up, your logo is seen.  Not only is it seen by the carrier of the tote bag, it is also noticed by every person they come in contact with.  That, my friends, is effective advertising!

Be Professional

Gifts for your customers should be professional, well-made, quality products.  The fact that you thought of your customer by giving them a tote bag will not last long if the tote bag rips on the first use.  At Guru Printers, we offer high-quality products, low prices, and outstanding customer service.  Family-owned and operated, we custom print all of the above-mentioned products as well as bookmarks, custom buttons, hang tags, and more at a price you can afford!  Call us at (213)612-4451 for all of your gift-giving needs.  We will be more than happy to help you thank your customers this holiday season.