Photo by Thomas Lefebvre on Unsplash
Having a website for your business is obligatory, a no brainier. Consumers have largely entered the digital age, not just in their social lives and communication, but in almost every aspect of their lives from shopping through to information gathering. Bricks and mortar offices and locations have to be supplemented by an online presence as consumers now gather knowledge before going out to malls, streets or office blocks to make purchases or obtain services.
This is particularly true for small businesses with unique or alternative products or offerings or offering a limited range of products. Consumers’ lives are busy and they most certainly do not want to waste time trawling shops or offices looking for a product or service that they are not sure where to find. In today’s digital age, it is much easier to find the product or service online, while sitting on the couch, at a desk or on public transport than walk the length and breadth of a mall or street.
This means that no matter what business your are in and no matter or small or large the business or industry, a web presence is vital. It is important to know, that the majority of your customers will have spent time online looking for a product or service they wish to purchase or need and will thus have visited your website while doing their research. Now imagine you don’t have a website, and the number of customers coming through your doors will likely reduce dramatically.
Fortunately website design is not just within the budgets of large corporation. There are thousands of individual and business web designers that are geared towards small business web design. This means that whether you are a business of one or a business of fifty people, you will be able to have a custom website developed for your business within your marketing and advertising budget.
Identifying a small business web designer is relatively easy but a due diligence should be done before contracting the designer. It is advisable, if not mandatory, to review the designer’s portfolio of previously created websites and establish their expertise in creating impactful, professional, crisp websites that are likely to entice potential consumers to stay and navigate your website. You also want to ensure that they have the expertise in developing websites with functionality geared towards the purpose of your website. If you are wanting an on line store, then the designer or the team of developers must have experience in setting up online stores. The second step in online business failure is having a website that is not functional or is confusing to the customer or user.
Lastly, you are going to spend a significant amount of time communicating with the designer and developer and you must therefore get on professionally with the business or individual. Small business web design is a two way process where you will be providing content and functional descriptions to the designer and they will in turn be implementing your needs for your subsequent review.
An online presence is vital for anyone in business today no matter how small or large their business. In particular small businesses need to set themselves apart through their online presence and identifying and choosing small business web design service offerings is an important task in establishing a powerful online presence.