Banner Printing 101: How to Make Sure You Stand Out

banner printing

Banner printing enables you to add a professional touch to any event. It might look simple, but there are a lot of design considerations that go into banner printing. Even if you have experience in other forms of print design, the banner design has its own set of design elements that you must pay attention to. For instance, banners need to be quickly readable and visible from a distance, which makes them unique.

Banner Printing Color Schemes

Banners can be used for various events, such as celebrations or to advertise services and products. The first thing you should think about before designing a banner is the intended placement of your banner. The placement has an impact on the color scheme you choose, because you want it to stand out and thus be in contrast to its backdrop.

Use Large Text in Banner Printing

Since banners need to be visible from a distance, it is obvious that you should choose to have large text printed on your banner. You also need to think about the font that you are going to be using along with the weight of that font. Given the number of available fonts, don’t fall into the temptation to use a flashy font. The goal is for the text to be visible from a distance.

Provide a Crisp Message

Another critical point to remember when designing your banner is to keep the message as crisp as possible. Typically, successful banners are very simple and focused on getting the message across easily and quickly. Keep in mind that your banner needs to communicate your message in as little time as possible. For instance, don’t be wordy with your message and be mindful of how much time your target audience will have to read the banner.

Graphics Are Important

Your banner should be designed in a way that attracts attention. Therefore, it is essential to use high-quality graphic images. Images can act as a focal point for your banner and entice your target audience to cast a glance in your direction. Your graphics can also hone in on your message and assist along with the text of your choice.

Reinforce Your Brand

Finally, everything you choose, from color to text to graphics, should reinforce your business brand. You may decide to keep a particular color or discard it based on how well it goes with your business brand.

Guru Printers specializes in printing durable, vibrantly colored banners with razor clarity. Custom printing and designing marketing collateral is our forte at Guru Printers. Contact us today to get started for all your business printing needs.