All posts by guru_admin

Ways to Maximize your Marketing with Decals

Photo by Alexander Dummer on Unsplash

Photo by Alexander Dummer on Unsplash

There are many ways you can market your business using decals. While some might argue that non-digital marketing is not where you should put your dollars, sticker marketing is in reality very effective. There are several strategies and ways to use decals and stickers for brand building. Here are a few ways to maximize your business marketing using decals.

Not Just a Bumper Sticker Campaign

While bumper stickers are still an option for your stickers, don’t limit yourself to the age old rectangle, space filling sticker of the old days. Car decals come in many different shapes and sizes. From bumpers to windows, you can have a variety of options printed for your sticker marketing campaign. Additionally, people like to put decals on things other than their vehicles. Making sizes that look nice on cell phones, notebooks, and even travel mugs can widen the audience and use for your stickers. By throwing out the idea that a sticker can only go on a car, you create an opportunity to place your brand everywhere people go. Make sure to put thought and care into design and information listed as this may be the only way others find out about your business.

Sticker Marketing Options

In addition to different size decals, you can have different designs made up as well. Maybe some decals have more information than others. Small stickers with logos only might fit nicely on a cell phone case and create a conversation topic. Still other places might fare better with more information or the company name spelled out. Makes sure the few seconds a potential customer is going to see that sticker, that it is memorable.


Everyone loves free stuff. Make decals available to your customers through goody bags and bartering for information. Maybe you want to collect some information on a potential customer at an event. A decal trade for some basic contact info just might do the trick. Find places in your community that pull together welcome wagon packets and find out what you need to do to get your decals in there. Being the first thing a new person sees when they move to the area can be a great thing for business.

Brand Building

The ability to stick a decal almost anywhere is going to give your brand building a boost. Brainstorm with your employees on ways to distribute and place the decals for maximum benefit. What are some well trafficked areas that your customer demographic hangs out? What type of sticker would be most effective for that group. Do your research and come up with a thoughtful design. Make sure it’s memorable and find fun ways to distribute your stickers out into the community.  

Employee Marketing

Make sure you hand out decals to your employees for them to distribute them among their peer groups. If people like a work place, they are typically not afraid to share it. Finding ways for the employees to further blanket the community with stickers is a great way to accomplish basic brand building and get more traffic to your business.

Decals may seem like an antiquated way to market. The reality, however, is that couldn’t be further from the truth. By distributing stickers in varying shapes and sizes and with different messages on them that all direct inquiries and traffic back to your place of business is money well spent. People still love bumper stickers. They love to gush about a company or product they love. Decals are the perfect giveaway that can have long term ripple effects.

Add a Step and Repeat Banner to your Event

Photo by Alexander Dummer on Unsplash

When hosting an event, it is important to make the most of your marketing budget. A step and repeat banner is an excellent addition to your event. A step and repeat banner is a large backdrop that is typically set up near the entrance or right inside the door of a big event. The banner itself usually has a logo or business name printed in a pattern repeatedly, and is where people stop to take photos before going inside. Here are a few compelling reasons to make room in your event budget for a step and repeat.

Control Your Entrance

You will want your event to feel like it has one entry and exit point. Sometimes that is hard to communicate to your guests. Guests coming in from all different directions makes your event looks scattered and disorganized. A step and repeat is a cannot-miss focal point that will let your guests know without a doubt where the entrance is. The step and repeat will create an impressive line as people pause to take photos with their friends and dates.

Upgrade Your Event

A step and repeat makes your event look polished and well planned. It is the first thing that guests will notice as they enter your event and it will make them feel like they are attending something really special. Everyone associates step and repeats with glitzy Hollywood movie parties. Your guests will love getting their picture made in front of your own step and repeat.

Social Media

Your event can go from guests only to high profile by simply adding an opportunity for guests to take photos in front of the step and repeat. Guests can take their own photos and share them on their social media channels. Additionally, you can setup a photo booth opportunity and control the social media sharing yourself. Tag guests, hashtag sponsors and take your event from one evening to a digital wave that connects with people for days and weeks to come.


A step and repeat is a fantastic incentive for sponsors. By promising them prime real estate on your step and repeat banner, sponsors can enjoy maximum exposure. Your guests will know immediately who has sponsored the event. Additionally, guests will share their photos on social media which will garner them more exposure. Make space on your step and repeat banner a prime incentive for your top givers and see how many sponsors bump up their donations.

Making Connections

What if one of your goals is to meet people and gather information? The step and repeat is the perfect way to gather that information. With the addition of a professional photo opportunity, your staff can warm chatter with guests and gather their information to send them photos or connect them with exciting opportunities within your company. Even without a professional photographer, it is the receiving line for your event and a great reason to get your guests to the door and slow them down so you have time to meet each person.

A step and repeat is a must have for your next event.  With so many benefits, it’s hard to make the case to not have one. A step and repeat will give your party a quality and professional look, it will frame the entrance to your event, and gain you visibility on social media and with donors. It’s easy to make the case for one when you see the impact a step and repeat can have on the success of your event. Call Guru Printers at (213) 612-4451 to order one for your event.

Restaurant Menu Printing 101

Photo by Brigitte Tohm on Unsplash

Restaurant menu printing is an effective way to advertise your business. Most people don’t take the time to think about the tiny details that go into finding success in the restaurant business. Location, hours of operation, and style are all large factors that owners and managers consider. But, some of the smaller details have just as big of an impact on sales.

Restaurant menu printing is one way to enhance your business. If done right, an effective hard copy of your restaurant’s menu can be a great marketing tool. It can improve sales, increase order frequency, and solidify customer loyalty.

Size Matters

A lot of thought should go into choosing the size of your menu. Menus that are too small can be difficult to read. But, menus that are too large can be awkward and look sloppy. Aim to make your menu big enough to include all the items you are looking to sell, while still being readable. Trying to reduce the font size of your menu items might save you money in printing costs, but it can also look unprofessional and unattractive.
On the contrary, restaurant menu printing that uses a large font size can look clumsy. Too much open space can make your business look like it is lacking something. Try out different options for font type and size to see what works best for the items listed on your menu. The right choice will look clean and be easy to read.

Detail in Design

Another important aspect of effective restaurant menu printing is choosing the right design. Your menu should be eye-catching and attractive. Choosing the wrong design can make your business look stale. This can turn potential customers away. A design that is too busy can prevent you from properly highlighting your most profitable menu items or best sellers. Choose a design that is simple yet appetizing. Your customers will save it to order from another time, and might even pass it along to their family and friends.

Be Selective

Restaurant menu printing is a way to highlight the food your business serves. Although you want to have a variety of choices to offer to your customers, be selective in what you put on the menu. Too many items can make it difficult for customers to make a choice. This can lead your potential customers to choose a different restaurant that offers them an easier decision. A smaller menu can have great benefits to your business. There is less room for error with a smaller menu. Your staff will have less confusion and can take time to get to know the menu in and out. A more knowledgeable food service staff leads to better customer satisfaction.

Making the right choices when it comes to restaurant menu printing can have a larger impact on your business than you might expect. Talk to a printing specialist about making the perfect menu to benefit your restaurant. Let your printed menu increase your sales and enhance your restaurant’s profits.

Photo by sjsharktank

Why Small Batch Custom Printing is Essential

Photo by NordWood Themes on Unsplash

In the world of business, having things in hand, like business cards and paper documents is still important. Further, many businesses require custom printed items many times throughout their work year. If you’ve ever ordered from a printing company, you’ve seen that the more you order, the cheaper it is. But what if you are a small business and you simply don’t require thousands of copies of your document? What if your startup is new and you need a small batch custom printing run when things are in flux. How can you avoid the high costs of low quantity printing?

Saving Money

Small batch custom printing gives small businesses the option to use professional printing services, at good prices, without committing to the high quantities. It can be frustrating to realize that for a little more money, you can quadruple your quantity. What if you simply don’t need that many? Small batch custom print jobs are typically done on equipment geared specifically for producing lower quantities. This means, that when you call to get an estimate, they are not pricing it with all extras that large quantity printing requires (plates, bleeds, etc). The digital machines typically used for smaller quantities print an amazing looking product while driving the savings down for the business.

Working with Experts

Some companies are tempted to simply buy or rent their own equipment to save money. While the money savings is debatable, depending on the printing needs, you must consider all the other resources doing your own printing will tie up. Printers spend extra time making sure the colors are perfect, the bleed is right and consulting with you for the highest quality work. Don’t sacrifice having an expert’s eye for printing in house, especially when small batch custom printing is an option. You still need a staff point person to be in charge and you will spend time tracking and stocking all the right paper for each individual project.

Extras to Consider

There are additional services that printing requires. For example, your job may require a special cut, fold, hole punch or even lamination. Handling this on your own takes time and money. Additionally, your number of items could be compromised. For instance, you could accidentally start punching holes in the wrong side of the paper or end up with a fold that is uneven. Professional printers have special equipment that can easily handle the extra steps involved in printing your job. Nothing feels better than knowing that a major part of your image and branding is being handled by an expert. You can submit your vision and receive a completed product completely ready, out-of-the-box. 

If you own a small business, small batch custom printing is essential for printing needs from business cards to folders to marketing materials. It gives you the quality of a higher batch custom job but without the commitment of paying for extra quantities. Additionally, you are freeing yourself up to focus on the aspect of building your business. This directly impacts your bottom line. There is absolutely no need to try to become a mini expert in everything or earn your true jack-of-all-trade title. With a printer that delivers high-quality small batch customer printing orders, your printing needs can be stress-free.

Three Traits your Business Cards Must Have

Photo by on Unsplash

Business cards are a lifeline in the day-to-day marketing of your business and services. Whether it be warm chatter and card exchanges amongst new friends on the golf course, or including one in a follow up thank you note to an existing client. Your card must have some basic elements in order to be an effective beacon of your business. In order to know if your business card is cutting it, you should ask yourself these three questions.

What Does it Look and Feel Like?

Is your card quality? This could be everything from the design choice to the card stock. Handing over your business card is a person’s first impression of you. It shows prospective clients your tastes, thoroughness and your willingness to put the additional time and money into something to get it right. Spend the extra money to make the paper high-quality stock so it’s easy to find in a wallet of flimsy cards. Take some time to thoughtfully think through your logo and design. Make sure the ink is high-quality. Be sure the finish communicates good taste and stands out among other business cards.

What Do You Do?

Your card must communicate what you do, plain and simple. If you met your client in a parking lot with a smashed windshield, explained you do glass repair and handed them your card, they might not necessarily remember you. Your card should stand alone outside of a face-to-face encounter. They may not use your glass company for that particular incident, but they’ll keep your card for a while. And when they find it again, do you think they are going to remember what a company with a name like Beckett and Sons really does? Your card must communicate for you when you are not there. If your company name doesn’t accurately communicate what you do, it’s no problem.  Just be sure you have a short descriptive sentence or tagline and a link to your website. People don’t want to guess, they want convenient help.

How Do People Get in Touch With You?

This may seem like a no brainer, but think about how many times you are offered a card with missing or out of date information. When you hand someone a card, you want them to get in touch with you. Therefore, you should provide the information on how to do that. Include a phone number, email address and any other ways you’d like for people to contact you. Another important thing to note, you need to make sure you are responding to those methods. Make sure the forms people are filling out on your website are notifying you in your email. Double check your voicemail or phone tree to make sure it’s clear to follow and not stressful to the potential client. Your business card should be the most accurate key to getting others to contact you for work.

In a world where everyone is focused on going paperless, business cards are still a relevant and important marketing tool. In order for them to be successful, however, you must first make sure your design and information is something helpful for the person you are handing it to. There are wonderful ways to cut corners and save costs. But, you always want to invest in anything that will be someone’s first impression of you and your company. Purchase quality and make sure you are not leaving your customers guessing.  

Why Vinyl Banners are Perfect for Weddings

Photo by Tom Pumford on Unsplash

With summer comes summer weddings. The warm months conjure up images of a romantic outdoor wedding, filled with the smell of flowers and hopefully enough of a breeze to make it comfortable. A custom printed vinyl banner is a great way to show guests the right way to go, commemorate the venue, and make sure that your message is clear no matter what the weather is. Your vinyl banner can be printed in your wedding colors, allowing it to keep to the theme.

Weather Resistant

Vinyl banners are resistant to weather conditions. While most outdoor weddings are supposed to be sunny, you never know when a sudden thunderstorm will change plans. In the event that conditions are less than ideal, you want banners that will hold up to rain and wind. Vinyl banners will still look great at the end of a hard day or wedding weekend, making them perfect for outdoor weddings.

Bold Enough to Catch the Eye

Vinyl banners that are tied tightly stay crisp all day. They’ll be able to stand out from any background, whether they’re strung between trees or tied to the side of a building. Vinyl banners can also be customized with pictures and text that fit the wedding itself. A custom printed vinyl banner is fully customizable. It can be made in the wedding colors, making it perfect for theme weddings. Vinyl banners are a great way to get your guests to where they’re supposed to be—and no excuses!

Available on Short Notice

When planning a wedding, something always slips through the cracks. If you forgot to get banners printed, don’t panic. Custom printed vinyl banners are quick to make. Place an order ASAP, but a few days’ notice should be enough to tackle a small order of banners. If you’re willing to pay a rush fee, you can get your custom printed vinyl banners even earlier. Nothing. about a wedding would be forgotten in a perfect world. Even so, there are worse things to slip your mind than vinyl banners.

An outdoor wedding is often very beautiful, and always very meaningful. Custom printed vinyl banners are a great addition to any outdoor wedding. They’re versatile, sturdy, and quick to make. Your guests will be able to find where they should go, and your decorations will definitely match the theme of your wedding.

Why a Creative’s Business Card Needs to Pop

Photo by Paul Dufour on Unsplash

Creatives always have to hustle. No matter what branch of creativity you’re in, there’s a lot of competition for your job. Therefore, if you want to do more than get your foot in the door, you have to start every interaction off on the right foot. The best way to do that is to get business cards that pop. From background design to painted edge cards, a business card that bucks trends will put you front and center in the Rolodex.

Showcase your style

When you design your business card, you really design a tiny advertisement for yourself. If you’re an accountant, it’s fine to make this something that everyone could use and have. Conformity is a bonus. But, when you’re a creative, you need to give your business card a little bit of what makes you unique. You should pick a business card that fits the style that you like to create. Don’t pick a card that doesn’t remind you of your work. You need to be your authentic self in your cards so people know what you are when they look at your card.

Stand out in a tough industry

Business cards that pop put your best foot forward. It’s not just about making sure your card looks “you”. It’s about making sure your card is likely to stand out against the competition. Don’t opt for something that you see everyone else going for. Find a trend that hasn’t taken off yet, or make your own. There will always be competition for creatives. Whether you’re designing, dancing, singing, painting, sculpting, or anything else, there’s going to be someone coming up behind you who wants your jobs. Standing out in a tough industry is how you stay ahead.

Design elements to pay attention to

When you’re designing your card, consider more than just the font. Changing your font can help you stand out, but there are only a few options that are legible and interesting. For a bigger impact, consider the visual elements beyond font and spacing. Having a subtle background texture or design is a great way for your business card to stand out of the pack. Additionally, painted edge cards are a great way to pop without seeming too pushy. Painted edge cards bring color to the edges of your business cards for a unique look.

Your business card needs to pop if you want to succeed in a creative field. With everyone hungry for jobs, presenting your own style in your card can help you get picked over someone else. Don’t just think about font and spacing when designing your card. Add flair with painted edge cards, or a subtle background pattern. Your cards will definitely stand out from the deck.

Four Classic Business Card Mistakes

Photo by Jad Limcaco on Unsplash

Business cards are, even in modern technological society, the best way to network. Your business card is the first thing a client will see, and it is important to make this impression count. Below are four classic business card mistakes and methods to avoid them.

Too Many Details

In an effort to perfect your business card, you may be tempted to squeeze tons of information into a small space. In most cases, this just makes your card difficult to read. You can avoid this classic business card mistake by following the “less is more” rule. It is always better to sacrifice the amount of content for readability. Your client can always fill in the gaps by contacting you or going to your website.

Leaving Out Social Media

In an effort to reduce the text on your card, you may think of leaving out your social media information. This is a mistake. In an increasingly digital business environment, connecting on social media can make or break a business connection. Potential clients are likely to follow your company on Twitter or connect with you on LinkedIn than to become a customer right away. Give those you meet easy access to keep up with your business by putting your social media information right on your business card.

Being Too Creative

Another classic business card mistake is being too imaginative with your business card design. It is tempting to be overly creative in order to stand out. However, doing so can look gimmicky or make your card difficult to read. Instead, air on the side of simplicity in your design. Stick to the tone of your company’s brand. It’s always better to be traditional and usable than avant-garde and unreadable.

Not Using Your Card

Business cards can only do so much by sitting in your pocket. A classic business card mistake is to spend a great deal of time designing business cards, only to have them gather dust. This may seem like it should go without saying, but it is worth reminding yourself and your co-workers. Use your business card wisely and often to get the most out of it.

Business cards are essential to your business. These classic business card mistakes can be the difference between design success and failure. Plan your cards carefully and watch out for these common mistakes in order to get the most out of this networking tool.


How Custom Notepads Can Keep Your Seminar

Photo by Jad Limcaco on Unsplash

Custom notepads are a great attendance gift for seminars and conferences. Issuing a custom notepad to participants is a key way to get them excited about the work you’re going to do. It reminds participants why they chose to be here. You can ensure they remember the key portions of your presentation by including key points in the notepad art. It also reduces the shuffling and searching that’s par for the course of seminars. Everyone is prepared to take notes and focus.

Remind people why they’re there

When you hand attendees their gift packs, you’re really handing them their purpose in a physical item. They may have signed up for your seminar for different reasons, but these reasons are not tangible. A notepad is. When they look at a notepad with your art and/or message on the pages, they remember the intangible reasons they signed up for this conference. Consequently, you increase their connection and their engagement with a physical token.

Include a key point in the art

If there’s one thing that people should take away from your seminar, what is it? Can you boil it down to one quote, phrase, or sentence? A simple quote that calls to mind your broader points is perfect for this. Acronyms, for example, can support a huge idea in a small place. Custom notepads give you a canvas to impress your ideas on again. Take advantage of this opportunity. Choose an image that fits the space and carries impact.

No one comes unprepared

Handing out custom notepads (and maybe a pen) serves a purpose beyond self-promotion. You give everyone the tools they need to succeed. Yes, everyone should bring note-taking equipment to a seminar. Unfortunately, no one is perfect; so, out of a spirit of compassion let’s gloss over that. The fact is that many people are actually distracted when they try to take notes. A laptop or tablet is actually a distraction box waiting to spring its trap. Halfway through the seminar, they get hungry, distracted, or bored. They have to answer a quick email. Then they have to browse Amazon. Then everyone around them is distracted, watching them scroll through the sales. Instead, you can offer them at least a strong indication that ink and paper are good enough for notes today.

Custom notepads give you a chance to connect with your audience. You can offer them a less distracting way to take notes. At the same time, you can ensure that the core concepts of your seminar stick in their minds. Everything else aside, custom notepads are a tangible reminder of the intangible knowledge they’re coming to get from you.

Banners VS Banner Stands

Photo by Chris Lawton on Unsplash

One of the biggest questions of the trade show circuit revolves around whether to use banners or banner stands. While banner stands often give you versatility, they also tend to make transportation difficult. While both banners and banner stands are good options for your next event, banners are typically available on shorter notice. When making your decision, it usually comes down to what you need from your signs.

Banners need to be attached to something

Banners are a great way to draw attention in a crowd. The only downside is that they have to be attached to a wall, or something else. If you don’t have a banner stand available, you have to make one of your own. How easy this is largely depends on the layout of your trade show or booth. Sometimes it’s easy, but more often than not you have to wrap your banner around something. Turning the corner cuts off part of your message and won’t help you make your best first impression.

Banner stands are more difficult to transport

Bringing your own banner stand allows you to set up your banner anywhere and in different conditions. On the other hand, banner stands themselves can be difficult to transport. While finding banner stands that are built to be light and portable is possible, you usually have to ask your print shop. Default stands often prove difficult to carry, pack, and set up. However, you don’t need to make special provisions for your banner if you stick to the default banner. Sometimes you only need it for one location, or you can choose  your ideal locations. This makes it easy to ensure that hanging your banner is easy.

Banners can be made on short notice

Getting a banner on short notice is easy. Getting a banner stand? Much harder. It’s easier to print a banner than to order a banner stand. If you find yourself in a bind and you need a banner right away, you can’t assume that you can get a banner stand on short notice.

Banner stands help make your tradeshow set up easier. For example, you don’t have to cherry pick your booth locations to ensure you have a place to hang your regular banner. Banner stands allow you to set up your banner anywhere, as long as there’s room . Without one you have to rely on hanging it from your booth or a wall. On the other hand, banner stands can be difficult to get on short notice. They can also be difficult to transport. If you’re going to be moving it around a lot, it may be better to skip the banner stand.