3 Pieces of Marketing Collateral People Will Actually Use

marketing collateral

“Marketing collateral” is a term used to describe a collection of items used to support the sales of a product or service. Businesses have always invested in marketing to create and promote their brand, but it has evolved over the years. A few years ago, all you did to boost your marketing efforts was to create a few flyers. However, you have countless options available to you today to create marketing collateral and distribute it to your clients to spread the word about your business.

Marketing Collateral Through Custom Tote Bags

Customized tote bags are a fantastic way to remind potential and current customers about your business. Tote bags are handy for everyday use, and your customers will inevitably end up using them for their chores. Guru Printers offer custom tote bags, and we help you develop your logo or any other design to have printed on your tote bag. You can think through the design and size of the bag that you want to be made, but make sure that it is usable so that your customers use it and help you market yourself.

Custom Mugs for Marketing

Why advertise a competitor or use plain mugs when you can customize them? If you’re trying to boost business, custom mugs can make a lasting impact on your clients. Retail stores, coffee shops, tech startups, and all kinds of companies can take advantage of the many uses of custom mugs. Custom mugs are great marketing tools that can also be very useful for your customers. Guru Printers works with an 11oz ceramic mug with an 8.5 by 3-inch print area.

Presentation Folders

A presentation folder is a perfect way to aid your presentation and put your mind at ease. Moreover, a presentation folder can help your clients store and organize their documents as well as serve as marketing tools for you. Wherever your customers use your folder, they can help you spread the word about your business. It is better to invest in useful marketing collateral, rather than something your clients may toss away and not use.

Your marketing collateral tells your customers who you are and what you do. Moreover, marketing collateral helps build your brand and can assist your sales representatives in moving customers through the sales cycle. At Guru Printers, we help you create multiple types of marketing collateral that you can use to promote your brand. Contact us today to get started.