Postcards are a great marketing material that can help companies get their name out there and bring in new customers. These postcards can be used to advertise sales, promotions, or just what your company does in general. The key to successful advertising campaigns via postcards is to make sure the postcard is printed on high-quality paper that has eye-catching graphic designs and easy-to-read content. Using postcard printing services is the best way to ensure that your postcards look professional and high-quality. These postcards can be distributed to customers in-store, via the mail, or passed out at events. If you are looking for ways to spice up your marketing strategy, postcards could be your answer.
Postcard Content
Postcard marketing can be extremely successful, but your postcards must look professional and have good content. Postcards are a fantastic way to advertise upcoming sales and promotions and to explain who you are as a business and what you do. Some companies like to get special printed postcards for holidays like Christmas or the 4th of July. Here are a few tips to keep in mind when designing your postcards:
- Postcards should be printed on high-quality paper
- Ink should be high-quality as well
- Graphics should be eye-catching but not too complex
- All text should be in an easy-to-read font and color
- Reduce the amount of text on the postcard. Say what you need to say, but nothing more. If there is too much text, customers will stop reading.
- Be informative. What do your customers truly need to know about your business? Include that on the card.
- If you are marketing a sale, be sure that the sale amount and dates of the sale are easy for the customer to see and understand.
- Provide customers with a way to contact you, whether this is an email address or a phone number.
- Include social media icons so that customers can find you online!
Mail Marketing
Postcards are the perfect thing to send out in the mail. If you keep a record of the addresses of your current customers, send each of them a postcard. In addition, determine who might be a good target market for your products or services and mail them postcards as well. This is an easy way to obtain new customers. While digital marketing has become increasingly popular over the last 10 years, mail marketing is still a good way to get your brand out there as well. People often quickly skip over ads on the Internet, but a really good print ad can make them stop and read it as they sort through their mail. Additionally, people in older generations often prefer print marketing as opposed to Internet marketing. Run mail marketing campaigns several times throughout the year for the best results.
Set Out in Store
Another good way to use postcards to promote your business is to set them out for customers to grab in your store. Include information about your products and services on this postcard, so customers can instantly get a good idea about what you do. It can also be a good idea to include a coupon on the card. This will encourage customers to make a purchase while they are in your store. If they don’t make a purchase that day, at least they have something to take with them that will remind them of your business in the future.
Pass Out at Events
If you are a business who attends or puts on events, have some postcards handy to pass out while you are there. Including a coupon on your postcard is a great way to get people to buy your products or services later. Try to get your postcards passed out at events that you know people from your target audience will be attending. For example, if you sell athletic clothes and shoes, see if you can get your postcards passed out at local races. In addition, a lot of events like conferences, races, or festivals will pass out goody bags full of freebies and information to their participants. This is a great place to put your postcards! Contact event directors in your area to discuss getting your postcards placed in their event goody bags.
Stick in Customer Bags or Attach to Receipts
Another great way to use these postcards for marketing purposes is to include them in customer shopping bags or attached to receipts. On these postcards, include a discount or coupon that the customer can use on a future date. This is a great way to get your customers to come back for additional services or to purchase more items. For example, if you own a tutoring business, offer a discount on future classes or services so that parents will sign their kids up for additional tutoring.
Postcards are an ideal way to physically market your business. It is a successful strategy for reaching new customers and also getting your existing customer base to shop with you or use your services again. Postcards should always look professional, be eye-catching, and contain good, easy-to-read content. The content could simply be about your business, or it could be advertising a promotion or sale. Including a coupon on a postcard is also a good way to help get customers in the door.
If you live in the Los Angeles area, Guru Printers can help with your postcard marketing needs. Simply submit a design and customize your order by picking a size, weight, lamination, and quantity. Leave the rest up to us! We will print your postcards on high-quality paper and ink that will hold up even if they are put through the mail. If you are having trouble coming up with graphics for your postcard, we have graphic designers on-site who can help you with that process. For more information about using postcards for marketing and postcard printing services, contact Guru Printers today.
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