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Despite business progression into the digital domain, the old-fashioned business card still retains its critical function in today’s world. Even though smart phones in our pockets have access to email, contact lists, and more, a business card is still the quickest, easiest, and most professional way of making introductions and providing someone with instantly-accessible contact details.
However, as with any product or service, a business card should distinguish itself from all the other business cards that are handed out and received throughout the business day. They can very easily be lost in a pocket and washed into a pulp, or placed in a top draw with little afterthought, never to be seen again. Therefore, you want your business card to stand out and be a tool that encourages further interaction once handed over.
While the design is important, you don’t want the crucial information to be lost in an over-the-top design and layout. One very useful mechanism for creating an impression that won’t have someone searching for your contact details or having to wear sunglasses when they view the card is to use thicker paper for printing the card. A particular style is 32pt ultra-thick business cards, which carry the weight of importance and the heaviness of reputation. Contact details and the distinguished use of color and design will result in a business card that won’t be forgotten and will enhance the introductions you give while handing over the card.
When deciding on the styling of your 32pt ultra-thick business cards, make sure you use the services of a reputable designer and printer. The thickness of your business cards will create an unforgettable card, but you want to supplement this with just the right amount of relevant information and a design that reflects your business image and brand. A number of design and print stores offer both excellent design offerings as well as many different finishing offerings. Use the expertise of the designer who has an eye for what is impactful and memorable while incorporating the color scheme and brand recognition of your company. You may even want to finish off your card with a matte or glossy feel to heighten the look and feel of your new 32pt ultra-thick business cards.
Even in today’s age of smart phones, high speed connections, and email, a simple paper-based business card still has much relevance. In order to ensure impact and retention of your business cards, it is vital that you pay attention to the design, look, and feel of the card. Contact Guru Printers today to start on your business cards.