More and more businesses are using stickers to promote their brand and extend their reach. Stickers are an inexpensive way to increase brand awareness or to promote a new product or event – and they can go just about anywhere! Below are some ideas of how to use stickers for your business:
Use your stickers to promote your brand’s image. Think of them as mini billboards that can go on packaging, envelopes, folders, and receipts.
Use stickers to promote upcoming sales or new products. Stickers can create a call-to-action or promote a special. For example, if you have a “buy one, get one free” special or a “buy today” message, use brightly colored stickers to place around town. Stickers can create a sense of urgency in your customers.
If you’re at an event, hand out stickers to everyone who passes your booth. Make sure to emphasize your business name and logo because that sticker may land anywhere and everywhere. If you want your brand and promotion to last, don’t use flimsy materials.
Guru Printers suggests there are two main categories of business sticker printing: function and promotion. Before you purchase an order of stickers for your business, consider what you want the sticker to do for your business.
Functional stickers are for use in your building or on your products, including clearance tags or “two for one” tags. If you know you’ll regularly offer these sorts of clearance promotions, don’t waste time writing “clearance” on every single item in your store. Instead, purchase a pack of our stickers and design them any way you want.
These stickers can be a lot more fun, so get creative! Promotional stickers can be used in dozens of ways to increase brand awareness and reward loyal customers. When your loyal customers display your company’s sticker, they’re offering a personal endorsement of your brand. It’s word-of-mouth advertising at its finest.
The biggest question for promotion sticker printing is how to design a sticker that people will want to use. Remember to keep things simple because you don’t have much space to work with. Focus on color designs and use a UV gloss coating to keep them from fading. Crisp, clear lines with a simple message are best.
Guru Printers offers large batches of stickers with rapid turnaround times. Anything submitted after 8 am will have a start date on the following day. Save time by double-checking your files and your order before submitting them.
Cutoff time for all orders is 8:00 AM PST (Monday-Friday). Orders placed after cutoff time will be reconciled the following business day. Please note, turnaround time does not include PDF proof preparation.
In order to ensure your files are print-ready, we recommend that you upload them in PDF format. When you generate a print-ready PDF, your computer will use the settings in Adobe Acrobat Distiller or any other PDF generating programs you may use. Please make sure that these are set properly before generating your PDF file.
If you are uploading PDF files created in Photoshop, please be sure all layers are flattened.
We also accept .JPG (JPEG), and .TIF (TIFF) file types, however PDF is the preferred format.
Check your file to make sure it meets our file creation guidelines. This will help speed up the production of your project and give your printed piece the best results.