Sticker Printing Specifications:
Cutoff time for all orders is 8:00 AM PST (Monday-Friday). Orders placed after cutoff time will be reconciled the following business day. Please note, turnaround time does not include PDF proof preparation.
Stickers are a growing trend for businesses. Instead of bland business cards, you can say a lot more with stickers. You can also draw attention to an event or special product. Typically, you can divide sticker printing into two categories: functional, and promotional.
Brand Image: Stickers can be used to promote a brand's image. Think of stickers as mini billboards that can be posted just about anywhere, including on packaging, envelopes, folders and receipts.
Information: Stickers can be used to promote upcoming sales, events and benefits of a product. They can also be used to attract attention to new products on a shelf.
Sales: Put stickers to work by creating a call-to-action or promote special. For example, use bright colored stickers to promote a "buy one, get one free" special or "buy today" message. Use stickers to create a sense of urgency among customers.
Promotional Materials: Hand out stickers to everyone who walks by your booth at an event. The business logo and company information should be the focus of the sticker. It is a small space, but can hold valuable information and help promote a company's brand. Business marketing sticker printing should use premium products and equipment. This will ensure the sticker looks great and last, offering long-term promotion benefits. There are many different benefits of using stickers to promote a business. Since not many businesses are using this tool, it is a great way to get your company recognized and remembered by your customers and potential customers.
Functional stickers are for use in your business or on your products. They include items such as clearance tags. Stick these on products you want to tempt people into taking off your hands. Functional stickers save even small businesses money by taking time off their hands. If you know that you regularly offer “two for one” or regular clearance items, don’t spend your time writing hundreds of tags. Place an order and get your functional stickers all at once. You can style them whichever way you choose, that way your stickers always match your brand.
Promotional sticker printing is a lot more fun; it’s your chance to get creative. Use your brand to lead the way, and you can wind up with a sticker that your fans take pride in displaying. Likewise, it can pique interest in your brand, and act as a moving, personalized billboard. When your loyal customers display a sticker, they’re offering a personal endorsement of your brand. It’s word of mouth advertising at its finest. Instead actually talking to someone, they lend their credibility to your brand just by wearing your sticker out and about. Credibility by association can do wonders for your business.
Designing Your Stickers
The biggest question for promotional sticker printing is how to design a sticker people want to use. Thankfully, you don’t have to be a graphic artist to make a great sticker. However, it’s crucial that you keep things simple. Remember, you don’t have a large area to work with. Focus on color designs and use a UV gloss coating to keep them from fading. Crisp, clear lines with a simple message are best. If you just want to advertise your brand name, pair it with a graphic that makes people take a second look.
Guru Printers offers large batches of stickers with convenient turnaround times. We offer 5-business day printing, with 3-business day rush services available. Because we start our day at 8 AM, anything submitted later than that will have a start date the following day. You also want to consider that this time doesn’t include checking your proofs. Save time by double checking your files and your order before you submit them.
In order to ensure your files are print-ready, we recommend that you upload them in PDF format. When you generate a print-ready PDF, your computer will use the settings in Adobe Acrobat Distiller or any other PDF generating programs you may use. Please make sure that these are set properly before generating your PDF file.
If you are uploading PDF files created in Photoshop, please be sure all layers are flattened.
We also accept .JPG (JPEG), and .TIF (TIFF) file types, however PDF is the preferred format.
Check your file to make sure it meets our file creation guidelines. This will help speed up the production of your project and give your printed piece the best results.